The most effective way to educate your target audience about your brand, products, and services is through content marketing. Through the creation of written, downloadable, and visual media, you can engage with, and create awareness in your target industry. Content marketing allows you to understand and communicate to your customer’s pain, thus creating a story that is about them. This strategy has proven to be highly effective in generating leads, and increasing revenues. Perhaps this is why marketers always say “content is king”.