Web Design & Digital Marketing Agency
Connecting Brands with People Worldwide
Lead Generation
Is your website converting your traffic into revenue?
Lead generation is the process of acquiring and converting people who are interested in your brand, products, or services into sales prospects. No matter the type of business, leads play are an integral role in the customer journey. Successful lead generation strategies can significantly increase a company’s ROI in their marketing efforts. Leads can be created for all kinds of purposes like email list building, mailers, sales leads, or even targeted advertising.
Strategic landing pages are used by 68% of B2B businesses to acquire leads.
In 2018, 70% of marketers say their demand gen budgets will increase and 34% say their spending will grow by more than 20%.
61% of marketers say generating traffic and leads is their top challenge.
Customer Engagement
Is your business suffering in the competitive space due to low ratings?
Customer engagement is the connection between your customers and people who are interested in your brand, services, or products and your business through various channels and platforms. This connection can be a direct communication, reaction, interaction, effect or overall customer experience. Highly engaged customers buy more, promote more, and have higher brand loyalty. Providing a high quality customer experience is one of the most important components of any successful organization.
32% of consumers engage with branded video on YouTube.
52% of customers are less likely to engage with a company because of bad mobile experience.
LinkedIn is the most effective social media platform for delivering content and securing audience engagement.
Search Engine Optimization
Is your business having a hard time ranking on search engines even though you are the top provider?
Since the dawn of the World Wide Web, online users have used search engines and directories as means to discover new information about their favorite products, services, and organizations. Websites that invest in search engine optimization (SEO), create a reliable and often valuable source of leads generation for their needs. The traffic generated through organic search often compounds as the website ages, creating a barrier of entry for the competition. Furthermore, the higher a website ranks for a topic, the more authority or credibility it portrays to its visitors and increases its brand equity respectfully.
Organic SEO is about 5.66 times better than paid search ads.
50% of search queries are four words or longer.
70-80% of search engine users are only focusing on the organic results.
Content Marketing
Is your organization having a hard time budgeting for content marketing?
The most effective way to educate your target audience about your brand, products, and services is through content marketing. Through the creation of written, downloadable, and visual media, you can engage with, and create awareness in your target industry. Content marketing allows you to understand and communicate to your customer’s pain, thus creating a story that is about them. This strategy has proven to be highly effective in generating leads, and increasing revenues. Perhaps this is why marketers always say “content is king”.
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.
55% of marketers say blog content creation is their top inbound marketing priority.
One in ten blog posts are compounding, meaning organic search increases their traffic over time.
Digital Advertising
Is your online advertising using outdated ads to promote your business?
Search engine marketing, social media marketing, affiliate marketing, and most other areas of marketing all have one thing in common. They offer sponsored advertisements. It’s no wonder that successful advertising campaigns can drive customers, improve brand equity, and increase revenue. Customers today are exposed to more digital ads than ever. If your business is not keeping up with, and making good use of up-to-date advertising technologies, then your organization will have a harder time competing against new rivals in your space.
Too many ads”, “annoying or irrelevant ads” and “intrusive ads” are the top three motivations for ad-blocking.
Ad blocking in the US has increased from 15%-30% in the last four years.
49% of people said they click on text ads.
Digital Marketing & Web Design Blog
Learn effective Web Design techniques and keep up with your Search Engine Optimization game and win the ROI game!
December 2019
20 Blog Post Ideas to Engage Your Audience in 2020
Running out of ideas for your upcoming blog post? Check out our list of 20 ways to engage your audience in 2020.
How Long Does It Take To See SEO Results?
Seeing SEO results might not be immediate but it's a profitable investment. Read through to know when to expect results.
November 2019
3 Last Minute Cyber Monday Marketing Ideas
In 2018, over 67.4 million shoppers bought something on Cyber Monday in
Page Speed Optimization for SEO
Page speed optimization has always been a key factor in search engine rankings. After all, no search engine wants to send their visitors to a website that fails to load its content.
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