Branding can make or break your business. Here are the top 5 most terrible graphic design mistakes to avoid in San Clemente.
Spanish village by the sea.
This is the city slogan and has always been since the 1920s. It is safe to admit that the slogan fits as San Clemente is a quaint little paradise on the Californian coast that welcomes its visitors with Spanish colonial architecture, pleasant climate, and amazing scenery.
It wasn’t always this way, however, and prior to its being a master-planned community, San Clemente was nothing but a rolling piece of plain land by the coast. Through Ole Hanson’s (the founder) great vision, this city has blossomed into what we know today.
In a city as beautiful as San Clemente, how do you ensure that your branding isn’t hurting your business?
Here Are 5 Graphic Design Mistakes to Avoid
- Inconsistency in Your Designs
When it comes to business success, positioning is very important. How do you want your audience in San Clemente to view your brand? Which feelings and emotions do you want them to attach to your business? Graphic design is a great tool for this.
However, inconsistency in graphic design can kill your business faster than it took you to build it. You need to be consistent in your internal branding, marketing efforts, and internal and external communication.
Be very deliberate about every piece of visuals and information you put out there and ensure it presents a reliable brand image.
- Over Designing Your Material
“Less is more”, and this concept applies to graphic design. It is understandable that you would want to represent every aspect of your San Clemente business through graphic design, but too much design can turn an otherwise great concept into a chaotic mess.
Aim to keep it as simple as possible. Before settling on a particular graphic design trend, find out if it will serve your San Clemente business on a long term basis. Yes, creativity is the backbone of graphic design, but use it to come up with a design that favors your brand.
- Insufficient Market Research
Branding your business in San Clemente has nothing to do with how you want your business to look, feel, and sound but everything to do with what your customers want.
If you hope to build a brand that your audience in San Clemente can find reliable, trustworthy, and inspiring, then market research should be a priority.
Find out what your customers expect and what your competitors are doing. Combine this knowledge to come up with a brand identity that your target audience will love.
The only design work that should be left to the interpretation of the audience is abstract art, and your San Clemente business doesn’t make the cut. Limit your brand to 2 or 3 fonts to enhance consistency, which then leads to easy brand recognition.
This again goes back to market research; if you are implementing a content marketing strategy, which font will be best for your blog? Which font do you use for your Facebook ads? Ensure that you settle on the fonts that are consistent with your brand identity.
- Ignoring the Desired Emotions
It is so easy to focus on selling your products or services at the expense of audience emotions.
Here’s one thing you need to remember when implementing your graphic design strategy; people don’t buy products; they buy stories. Perfectly executed storytelling1 can sell even the most basic and useless products.
It’s all about creating a connection with your San Clemente customers through your branding guidelines.
People often don’t care, and it’s up to you to give them a reason to care. You need to give them a reason to pick you over your competitors, and there’s no better way to do this than through graphic design.
Use Graphic Design to Leverage Business Success in San Clemente
Branding is the core essence of your business and the connection between you and your customers. If this connection is broken, then you won’t be getting any results. Be very deliberate about the graphic design of your San Clemente business, and don’t shy away from asking for feedback.
In fact, do not leave your branding to chance. Hire a local marketing agency today, and be ahead of your competition.
Links to resources used
- The Ultimate Guide to Storytelling – HubSpot Blog – https://blog.hubspot.com/marketing/storytelling