he online digital playground for businesses is becoming more and more competitive. This is why so many of us use city names in our search queries.
Learning Search Engine Optimization, through the use of a great SEO guide, can certainly help you boost the amount of free traffic you get from search engines, but local SEO helps you be found easier by customers nearby.
HubSpot suggests that 46% of searchers use Google to seek local information. 25% of all local searches often lead to a purchase, and “Near me” searches continue to increase each year. These statistics suggest that Local SEO is becoming increasingly important.
Thus, it is vital to advance your local SEO game if at all you want to sustain fierce rivalry from forward-looking entrepreneurs with small or large local business enterprises. Why does local search engine optimization matter?
More Local SEO increases your business’ online visibility, and it generates more targeted local traffic. Furthermore, more local SEO can lead to enhanced Google Maps visibility, higher search engine rankings, and more repeat business.
Notwithstanding, many local entrepreneurs don’t know the right way to increase their local Search Engine Optimization. Others are yet to invest in this treasured marketing tactic for local businesses.
If you fit into any of the classifications, we have great news. You can utilize tactical blogging to advance your search engine rank at the local level. Also, we have suggested top blog post ideas that will spark your journey to earning the first spot in your prospects’ minds.
Local SEO Blog Post Ideas
Hopefully by now you understand how important local SEO is for your business. So, here it is, 6 quick tips on how to get better local SEO results.
These tips aim to help you create better content for local SEO:
- Create relevant long-form content for your blog
Any marketer can follow content marketing tips and create content for their blogs. However, only relevant content can convert first-time site guests to regulars. In reality, nobody can waste their valuable time reading through inept blogs with superficial information.
What is the relevant content? It is an informative and engaging blog. It should provide solutions to your target audience, and it should be evergreen. Prospect customers wouldn’t mind reading such blogs from the introduction to the conclusion.
An editorial posted on Masterful Marketing reports that relevant content has higher conversion rates, positions your local business as a trendsetter, and it initiates healthy communication with your local consumers.
On that account, relevant blog content is a necessity for small to large local businesses that wish to achieve their desired return on investment through blogging, and enhanced search engine optimization.
Besides relevancy, Neil Patel, a respected digital marketer, suggests that local content marketers should focus on producing long-form blog posts rather than short ones. He argues that a useful blog post should have over 2000 words.
Why should you start creating long blog posts?
- Long-form blogs rank high in the search engines than short-form articles
- Long blog posts remain relevant and evergreen for a more extended period than short blog posts
- A majority of consumers appreciate reading posts with comprehensive information than those with trivial information
- Long-form blog posts garner more backlinks organically than short posts
- Long blog posts that leverage the art of telling a story have higher content engagement levels that other blogs
- Many online consumers prefer sharing long-form articles to short-form content
- Long blog posts have reasonable engagement rates
When working on your content, make sure to read more about strategies that work to avoid making common content marketing mistakes.
- Optimize your content with the right local keywords
No local SEO blog post ideas can effectively help you if you don’t incorporate the right keywords within your blog articles.
Content creatives from Single Grain claim that keywords are stable for creating valuable, relevant, and optimized content for local search engine optimization. Using the right keywords lets you create relevant content with reduced bounce rates and reasonable conversion rates.
Into the bargain, Single Grain’s content experts claim that using the right local keywords attracts more foot traffic to your site, and it helps you rank your website on the first page of Google and other search engines.
However, in as much as the use of keywords looks like an excellent way to develop relevant blogs that rank, experts say that you need to position the keywords correctly within your blog post. Otherwise, the search engines might not find, index, and rank your article.
So, where should you position your keywords?
BKA Content’s SEO nerds recommend that you place your keywords on your blog’s headers, anchor texts, title, and on the URL. Moreover, the experts suggest that you use the keywords on your metadata, within the first 200 words of your content, and Alt tags.
The SEO experts discourage stuffing your content with keywords since search engines consider key stuffing as webspam. Therefore, they might ban or penalize your blog if they realize that you are using black hat tactics to rank your local business.
Apart from placing your site at risk of demotion, keyword stuffing will make your content boring to read. As such, your website will experience high bounce back rates, as well as a reduction in organic traffic.
- Publish your blog posts consistently and at the right time
Seasoned marketing gurus from Search Engine Journal say that blogging may not generate the projected return on investment if you post your content at the wrong time and on the wrong digital channel.
Therefore, before you publish your juicy optimized content, make sure that your timing will deliver the farthest reach. But, when is the right time to post your content for better local SEO results?
While you can publish your blog any time of the day, SEO experts recommend that you post it during the daytime, when most of your readers are active. Into the bargain, you would want to publish the content on weekdays rather than on the weekends.
Neil Patel argues that every niche has its right peak time to post. Therefore, sticking to the general rule of posting during the daytime might not give you the maximum reach always. For that reason, you can utilize Google Analytics to find out your blogs’ best performance hours.
If you use social networks to divert traffic to your blog, Neil suggests that you post several times during the day and night to reach out to your prospects who might be active during the day, as well as those who might be active at night.
If you want to send your blog post as an email, Neil Patel proposes that you do it in the mornings. Why? Many email users like reading their emails at the start of the day. A few read their emails in the afternoon and evenings.
According to HubSpot’s content experts, the frequency of posting on your blog or social media network will depend on what works best for you. On average, giant local corporations will need to publish out at least once a day.
Small businesses enterprises can publish and or share at least four articles within a week. Your chances to get better results from local SEO increases as you continue to publish several relevant blog posts. So, perhaps out of all the local SEO blog post ideas, this one is not what or how to write a blog article but when to do it.
- Optimize your site and content for voice search
Reliable statistics from Entrepreneur.com indicate that each day, 41% of adults use voice search when looking for information on Google and other search engines. The business scholars say that by the close of 2020, most consumers will be using voice searches. Marketers say that it is the future of conducting searches.
Already, savvy marketers are using voice search optimization to outsmart rivals that are yet to take advantage of the technological breakthrough. But, why should you join the savvy marketers that have optimized their sites for voice search?
According to Entrepreneur.com, optimizing your blog for voice search can improve your website’s ranking on search engines terrifically.
Actually, the experts say that Google is in the process of adding voice search optimization into their ranking algorithm.
While voice search optimization stands as the newest trend that could differentiate you from the competition, not so many local marketers have optimized their local websites for voice search. As such, you could use voice search optimization to outsmart your local competitors.
Are you looking to take advantage of the new blog post optimization idea to up your local SEO?
If you are willing, use the following expert suggested ideas to optimize your blog and content for voice search:
More Voice Search Optimization Tips
- Make your blog mobile-friendly since many voice searchers use smartphones to search for local information
- Improve your site’s speed since many consumers use voice search to get quick results
- Create more content that focuses on user intent
- Optimize your content with long-tail keywords
- Address common customer concerns in your blog
- Acquire quality backlinks from relevant, high authority websites
One of the most effective local SEO blog post ideas is to work on your backlinks from other local websites.
According to Moz.com’s ranking factors statistics, local businesses with several backlinks pointing to their website (link signals) rank higher on the search engines than their counterparts without backlinks. Primary search engines use quality link signals as votes of confidence to rank your site.
Apart from improving your ranking, Ahrefs claims that quality backlinks have multiple SEO benefits that would improve your local SEO. For instance, the link signals increase your brand’s discoverability, they facilitate faster indexing, and they generate more referral traffic to your website.
Nevertheless, Ahrefs’ SEO experts argue that you can only reap these benefits if your link signal is quality, useful, and relevant. Into the bargain, your link signal should have persuasive authority, and it should originate from a high traffic page.
How do you generate quality backlinks for your blog?
- Create more cornerstone articles
- Write and publish valuable articles that solve your prospects’ problems
- Invest in the guest blogging. Include backlinks to your site.
- Use broken link building
- Create strong backlinking relationships with other site owners
When looking for backlinks, steer clear from websites that promise to offer backlinks at a price. The act might lead site demotion since it is against the terms and conditions of Google and other search engines.
According to Ahrefs, the quality of your link signals matters than the quantity. Therefore, you should worry less about the number of link signals coming from other sites, and focus more on building the quality of your content.
- Invest in an outreach campaign with guest blogging
One of the most important things you can do for your blog is to look at ways to write and publish guest posts. Guest posting – or – guest blogging is one of the top local SEO blog post ideas for increasing your blog’s authority and SEO rankings.
Less experienced local entrepreneurs and content marketers think that blogging entails creating juicy blog posts for their site only. However, savvy marketers go to the extent of creating guest blog posts as a way to outmaneuver the less experienced local marketers.
Are you looking to join the trend of top-notch content marketers? If yes, branch out from creating content for your blog, and start generating additional content for local websites or for sites that sell products or offer services related to yours.
Guest blogging helps you spread your brand’s information across multiple channels, stimulates more social shares, and it improves your authority and credibility at the local level. Moreover, guest blogging lets you reach out to customers on the guest platform, and it helps you form quality backlink relations with multiple site owners.
If you are a beginner guest blogger, you might feel confused about where to start your guest blogging journey. However, the fear shouldn’t stop you from improving your local search engine optimization since guest blogging isn’t complicated.
Guest blogging experts from Backlinko.com suggest that you start your journey by reaching out to site owners that might be interested in the guest blogging. You can simply find the websites by searching “your preferred keyword + guest post.”
After keying in the search keywords, Google will suggest several results to choose from. An excellent platform for your guest posts should generate reasonable traffic, and it should be relevant to your local business’ niche.
Identifying the right site or sites for your guest blog, reach out to the site owners, and ask them to allow you post your guest blog on their site. Also, you can request the site owners to let you link back to blog posts on your original site.
Take away. Local SEO blog post ideas that you should have learned by now:
Professional blogging is a sure way to enhance your local search engine ranking. It improves your brand’s credibility at the local level, and it helps you target and convert many local site visitors to clients. Moreover, professional blogging improves your brand’s visibility on search engines, generates more social traffic, and it cultivates tight customer relationships.
Nevertheless, you would not achieve more local SEO, with poor ideas to generate blog posts that rank, convert, and engage. Are you looking to hone your blogging skills? If yes, focus on creating relevant content, optimize it with the right local keywords, and post it at the right time for maximum SEO impact.
Besides posting content on your blog, invest in guest blogging to attract extra prospects, as well as generate quality backlinks to your main blog. Take advantage of voice search optimization to outwit competitors who lag behind technology. We hope that the suggested blog post ideas will help you enhance your local search engine optimization efforts.
Links to resources used:
HubSpot Local SEO statistics https://blog.hubspot.com/marketing/local-seo-stats
Masterful Marketing- Benefits of relevant content https://masterful-marketing.com/content-marketing-benefits-challenges-tips/
Neil Patel blog post on long form articles https://neilpatel.com/blog/why-you-need-to-create-evergreen-long-form-content-and-how-to-produce-it/
BKA Content on How to Use Keywords https://www.bkacontent.com/how-to-use-keywords-in-your-content/
Search Engine Journal- Publishing content at the right time https://www.searchenginejournal.com/publish-content-right-place-right-time/174570/
Neil Patel, The science of social timing https://neilpatel.com/blog/science-of-social-timing/
HubSpot on blogging frequency https://blog.hubspot.com/marketing/blogging-frequency-benchmarks
Entrepreneur.com’s blog on optimizing your website for voice search https://www.entrepreneur.com/article/343036
Moz.com 2018 search ranking factors https://moz.com/local-search-ranking-factors
Ahrefs benefits of backlinks https://ahrefs.com/blog/what-are-backlinks/
Backlinko’s definitive guide to guest blogging https://backlinko.com/the-definitive-guide-to-guest-blogging