y now most of all use social media platforms. If there is one thing that you and I know is that social media content just doesn’t cut it when our posts do not contain visual elements like emojis, GIFs, videos, and images. Who doesn’t love a well-placed GIF that vividly captures the mood and theme of the moment?
What you might not have noticed is that visual content is also making its way out of the SM world and into the CM world. The use of all-text content in content marketing is briskly becoming a thing of the past. Modern content consumers are shifting their focus to eye-catching visual content that lets them scan through information in a quick and fun way1.
While 80% of digital marketers have started visualizing their content, many don’t use the best visuals in their content marketing strategy. They use regular stock photos or generic visuals that can hardly capture a reader’s attention.
If you are one of those marketers, we have proposed the best types of visuals to capture your readers’ attention. Using them would help you stand-out, drive massive traffic to your site, as well as boost your conversions.
As a plus, we have highlighted reliable statistics and benefits to give the inspiration you need to start visualizing your content in the right way.
Key Visual Content Marketing Statistics
- Many digital marketers are using visuals
According to HubSpot, 80% of marketers use visuals for marketing their products across various social media platforms. Therefore, if you are yet to start visualizing your content, you are lagging far behind competitors1.
- Content consumers love visuals naturally
The human brain processes visuals better than plain texts. People remember 80% of the visuals they encounter and just 20% of the all-text content they read. It is one of the reasons why Facebook, YouTube, and Pinterest stand as the most favored social networks2.
- Consumers remember visuals better than text-only blogs
In line with HubSpot’s digital marketing experts, consumers can only remember 10% of the information in an all-text blog three days later. Nonetheless, the consumers can retain 65% of the same information embedded on a visual, three days after they see the visual.
- Visuals increase your target readers’ desire to read your content
Statistics published by Poll Everywhere suggest that only 20% of content consumers read a text-only blog from start to end. 80% of the content consumers just skim through text-based content, and others read 28% of your blog before they bounce back. However, the experts claim that using visuals can improve your target readers’ desire to read your content by 80%3.
- Visuals make your content more shareable
Marketing experts from financeonline.com claim that blogs with an image in every 100 words are shared 2X more than text-only blogs. As such, using visuals wisely can help you generate more referral traffic, as well as create a buzz about your business4.
- Content with visuals get more views
According to Jeff Bullas, a legendary digital marketing figure, content with visuals get 94% more views than content with blocks of texts. Many consumers use images to gauge the quality and value of content. Visuals add more value to your blogs5.
Why Should You Enhance Your Visual Content Marketing Strategy?
- Visuals boost engagement
Many content consumers have tight schedules. They hardly find enough time to read through long text-only articles. Others find it hard to focus on your entire content since they have short attention spans.
Visuals summarize the information in your text-only blog to an attractive, easy-to-read graphic. Thus, busy readers or those with short attention spans will digest the information on your visual content quickly and easily.
- Visual content improves your SEO
Visualizing your content makes it worth sharing and also improves your local SEO. In return, you will get more referral traffic. Moreover, content with compelling visuals generates high click-through rates, and it attracts more inbound links. It stands a chance of getting more traffic, top search engine ranking, and better domain authority.
- Visual content boosts conversion rates
HubSpot’s visual digital marketers claim that the right visual content can increase conversions. How? Shareable visuals enhance your brand’s social proof, thereby giving prospects the confidence they need to try out your product or service.
- Visuals influence a consumer’s emotions
Digital marketing pioneers say that consumers are slaves to emotion. Why? They rely on feelings rather than reasoning when making purchasing decisions. Savvy marketers use this trick to improve their ranking, increase web traffic, as well as boost conversions.
Would you want to join the savvy marketers who incorporate psychology into their visual content marketing plan? If you do, utilize the psychology of colors in your visuals to influence a reader’s emotions and purchasing decisions.
- Visual content fortifies your identity
Quality visual content gives your brand a unique identity that stands out of the competition and sticks in a content consumer’s mind for long. If you want to improve your identity using visual content, use a consistent color palette and font in your visuals.
Top Visuals to Use in Your Visual Content Marketing Strategy
There are multiple types of visuals that you can use in your content marketing strategy. Some are too common to make your stand-out or capture the attention of your targeted content consumers.
As such, choosing the right types of visual content can be a tricky affair, more so if you are looking to amp your text-only content with visuals for the first time.
Are you struggling to find the right visuals?
The following types will make your Audience fall in love with your content:
- Use Infographics to Present Intricate Pieces of Information
An infographic lets you present complex data, statistics, instructions, general knowledge, or any other information into an attractive image that captures your readers’ attention, and boosts their comprehension.
Apart from helping you outline hard-to-comprehend content, infographics help you generate more inbound links from content marketers who use them on their site. It’s also not complicated to use infographics for your content anymore.
Marketing experts from square2marketing report that the use of infographics has increased by 800% since 20126. This means that many content marketers are using them, and you could be losing some traffic if you are not among the ever-increasing number of infographic users.
- Use Videos to Engage Your Readers on Social Media
A survey conducted by HubSpot researchers revealed that 50% of content consumers like to view videos from their cherished brands more than any other content. Therefore, your brand could have been losing thousands of video loving consumers to rivals who are already using video content.
Into the bargain, the HubSpot researchers report that using video content on your landing page can upsurge conversions by 80%, and 90% of customers look for videos when trying to make a buying decision. Videos are best for Facebook and other social networks.
Unlike other types of content, you can use videos to visualize almost any type of content. You can use them to present product demos, educational content, How-To information, as well as create a case study featuring your satisfied customers.
- Use Images/photos to Draw Attention or Make Your Content Easy to Scan
High-quality images or pictures break up blocks of text, thereby making it easy for your readers to skim through. Moreover, high-quality images make your content more shareable and credible.
Despite the benefits, digital advertising experts from WordStream claim that marketers fail to rip their desired output from content optimized with images just because they use images/ photos inappropriately.
So, how do you optimize your content with images in the right way? The following are ideas from WordStream’s experts7.
- Use an image after every 100 words
- Steer clear from copyrighted photos
- Use high-quality, colorful photos
- Avoid common stock images
- Optimize your images for search engines
- Use an image at the top of your content
- Create Funny but Engaging Content Using Memes
While there are multiple ways to breathe some fun to your boring content, socialmediaexaminer’s pioneers say that using memes is the most affordable and straightforward way8.
Besides helping you market with humor, memes differentiate your content from the competition, make your content viral and they resonate with your meme-loving audience. They are best for improving content engagement, as well as reaching out to customers with short attention spans.
- Use Screenshots & Screencasts to Illustrate How-to Processes
If you have ever written a how-to article or a product manual, we guess that you know how difficult it is to guide your readers through the correct process step-by-step. In fact, explaining a process using all-text content is almost impossible.
Are you looking to write a how-to article that communicates the exact message that you intend your reader to get? If yes, use screenshots to simplify your blog, make it more engaging, as well as make it more understandable.
Leading Tech and SaaS companies like Apple and Adobe have been using screenshots in content featuring their new apps, software, games, and or mobile devices successfully.
- Use Charts and Graphs to Visualize Content With a Lot of Data
Presenting overwhelming statistics, datasets, and other information in an all-text content is dreadful. In fact, most content creators who do it, end-up creating boring content.
Are you looking to visualize such information? If you are, it is time to start using charts and or graphs. Unlike other visuals, charts, and graphs package overwhelming statistics and datasets into an easy to scan visually.
Depending on your taste, you can use colored pie charts, scatter plots, bar graphs, or a line chart to present those boring datasets in a more pleasing way.
- Use Webinars to Generate Quality Leads
Digital marketing plays a major role in lead generation. Just like videos, visualizing your content with webinars can help you target and convert millions of customers who love watching rather than reading. According to an editorial posted on Outgrow, an informative webinar generates leads, assures customers that your business is here to stay.
Already, 61% of digital marketers are using webinars to leverage their content marketing strategy. 70% of the webinar users claim that their webinars helped them generate quality leads, as well as showcase their niche expertise9.
While webinars look like an excellent way to get quality leads, Outgrow’s experts say that hosting webinars randomly might not help you get leads. You need to host them on the right channel and at the right time. If you intend to host one soon, the following are ideas to help you maximize your webinars’ value.
- Host your webinars on Tuesday or Wednesday
- Your webinars should be 30-45 minutes long
- Host your webinars between 10-11 am when most consumers prefer attending
- Make your webinar available after hosting. Your attendees wouldn’t mind sharing it
- Use GIFs to Capture the Attention of Consumers Who Dislike Long Videos or Webinars
Videos and webinars are great types of visuals for targeting customers who love watching. But, they aren’t ideal for targeting those with short attention spans or those who lack time to watch long webinars or videos.
If you want to win the hearts of such customers, use GIFs to visualize your content. They are more appealing than photos, shareable, and less expensive than videos or webinars. Furthermore, webinars are more mobile-friendly than videos and easy to integrate on social media.
- Use Slideshows to Break Down Information
Slideshows are becoming popular each day. Marketers use them to break up annoying blocks of long texts, to short, easy-to-read slides. Using slideshows would help you target over 70 million customers who visit SlideShare (the leading host of slideshows) each day.
Why should you use slideshows?
- Slides are easy to create. You don’t need an expert to help you
- You can use photos, graphs, memes, and charts to make them more eye-catching
- Slides help you generate more traffic from SlideShare
- They create lengthy blog posts easy to read
If you want to maximize the results from your slideshows, use the right keywords in each slide, insert links to your parent website, publish more slideshows consistently, and include a call to action that prompts people to visit your site.
Visual Content Marketing Is the Swiss Knife for Smart Marketers
Upgrading your regular all-text marketing content is an effective way to stand out of the competition, as well as get your targets to read your content and take the desired action.
Unlike texts, visuals appeal even to those customers with short attention spans, pass complex information in an easy to digest way, and they make your content more shareable.
Uplift your marketing proficiency by visualizing your dull content with the visuals we have suggested.
Links to resources used