The marketing landscape has changed, and data-driven marketing is taking the front seat. In the past, marketers only had to set up campaigns, measure their success based on previously set goals, and then move on to the next one. While this strategy worked, few marketers checked the insights from past campaigns, nor used them to improve future campaigns.

That is until companies started adopting a data-driven approach. Data analysts became invaluable assets to organizations, mostly for their ability to examine and organize data collected through customer engagements and interactions with the aim of making strategic decisions.

Maybe you are a data analyst looking to further their knowledge in the field. It could be that you are an organization that is looking to advance the skills of their marketers. It could even be that you are a digital marketing enthusiast. Whichever the case, attending a google analytics conference would be a great option.

What is a google analytics conference? Why should you attend? What should you expect from them? Most importantly

Google analytics conference 2020 should you attend? Here is the ultimate guide to Google analytics conferences!

What Is a Google Analytics Conference?

The analytics community is always buzzing with new information regarding the analytics field. What are the current trends? Which of these trends are most relevant to your business? What is predictive analytics, and how can it be of use to your organization?

Simply put, a google analytics conference is a formal meeting of professionals with a shared interest in data analysis, and are looking to advance their knowledge in the field.

You are probably wondering “why should I attend a google analytics conference while I’ve already done the google analytics certification?”

Think of it this way, while you were taking your undergraduate course, you had to go for industrial attachment before graduation. It was not because you weren’t knowledgeable, nor was it a way to keep you busy during the semester break.

The internship gives you an opportunity to familiarize yourself with the job market and industry professionals, where you get an opportunity to learn more about your career path.

The same is true about google analytics conferences; they are a great way to meet, talk and listen to industry experts about current trends and accepted practices. They provide you with a platform where you get to interact with other like-minded people and exchange ideas.

What Should You Expect from a Google Analytics Conference?

You already know what a google analytics conference is and can already tell that attending one would be a great idea. However, nothing sucks more than the culture shock that hits you once you attend an event for the first time without a clue of what to expect.

A great example to demonstrate this would be a party. Say a friend has invited you for an end of year party at their company. The party sounds fun, and there’s no reason not to so you figure, why not? Only that the party was a black-tie event, but you are casually dressed.

It wouldn’t be so bad if you weren’t the only one with a different dress code and to add salt to injury, you are a stranger to these people, and the person who invited you is somewhere in the crowd making small talk with his friends. Now you’re all alone feeling self-conscious and awkward instead of having fun.

For the google analytics conference, the stakes are much higher since your professional or company’s reputation is at stake. If this is your first time attending such a conference, here’s what you should expect.

  1. Panel of experts

The google analytics conference is usually directed by a panel of industry experts who are more than happy to share their industry expertise with you. There’s always something new happening in google analytics, and you’ll rarely find that information on blogs.

Google Analytics is a fairly large field. These panel experts are often from different segments of google analytics with each expert having in-depth knowledge in their field. Think of it as a buffet but instead of sumptuous food, you have loads of valuable information.

The beauty of a panel arrangement is that you not only get to know more about your field of expertise but also about other google analytics fields. By the time the conference is over, you will have learned more than you would have ever learned from online courses.

  1. Other industry professionals

The other attendees of a google analytics conference are worth planning a trip for. The conference gives you an opportunity to interact with other people in your field with the same mission as you.

Here’s the thing; you can never really grow if you’re always interacting with the same circle of professionals. Yes, you will get to exchange ideas and update each other on the current trends, but after a while, you realize that you are recycling the same information.

At a google analytics conference, you will meet google analytics professionals from different countries and industries. If you will be attending an out of country conference, it is always advisable to do some background research on the country. What is their national language? What is their culture?

This will make it easy for you to fit in.

  1. Invaluable information

It does seem kind of obvious, doesn’t it? Well, not quite!

Get ready to learn tips and tricks that you would have never thought existed. Get ready to tap into the well of knowledge, specifically in google analytics. Expect to learn and be wowed.

However, if you are new in the google analytics field, you should familiarize yourself with the field by taking a google analytics certification course. Most times, a google analytics conference is usually held to build up on the information you have, rather than teach you the basics.

  1. Q&A sessions

The beauty of attending a google analytics conference is that you get a chance to ask any burning questions you might have. Have you been experiencing difficulty interpreting data on your google analytics dashboard? This is your chance to ask!

At the end of each session, the speakers will provide a Q&A session where you get all your questions answered. Make use of it!

It is also important to note that you should be formally dressed. There is nothing casual about a google analytics conference, so should you attend one, ensure that you are in formal attire. Don’t forget to carry your writing materials and recording materials if they are allowed.

Top 5 Google Analytics Conferences in 2020

The biggest question is ‘which google analytics conference should I attend in 2020’?

The truth is that there are many conferences planned out throughout the year and you have to decide which one would be best to attend. You would think choosing a conference would be an easy task, but boy, would you be wrong!

Each google analytics conference has a lot to offer and attending all of them would be a great alternative. However, that’s not always possible, so we have compiled a list of the 5 best google analytics conferences to attend in 2020.

9th Google Analytics Conference

Venue: Online, 2020

Date: 1st-3rd April

Ticket: Between €180- €960

The fact that this is a 9th edition Google analytics conference should tell you a lot about its authenticity. This GA conference was to be the largest in the region and also focus on google cloud platform and google marketing platform.

The 9th google analytics conference was to be an offline event, but due to the recent Corona Virus Pandemic1 it will be exclusively online.

Some of the things you can expect to learn are segmentation, campaign tracking and personalization, attribution modeling, google cloud, etc. This is a cross border event that targets online marketing experts, web developers, marketers, and of course, digital analysts.

Google Analytics & Ads Training in Boston

Venue: Boston, United States

Date: 13th-16th July 2020

This google analytics user conference is usually biannual, and the first edition took place on 14th-18th Jan. The general timing of this event is between 9 AM-5 PM and you can expect about 500 to 2000 attendees. It may be a small scale vent, but there is so much to learn. 

Some of the topics you can expect to be covered are AdWords & tag manager, google ads, and google analytics. This conference is targeting google analytics professionals

Google Analytics, Ads, Tag Manager, Data Studio, Optimize, Big Query, GMP.

Venue: Downtown Conference Centre, 157 William Street, New York City, NY 10038, United States

Date: 17th Aug- 21st Aug 2020

Tickets: $399-$799

This conference will be running for 5 days, with each day being assigned different courses. Some courses are for beginners while others have been designed for intermediary or advanced level experts, making it an all-inclusive event.

Some of the topics you can expect to be covered are; Google marketing platforms2, google tag manager3, different modules of google analytics, and search advertising. The only downside is that you can only choose one course to attend on a single day.

This Google analytics conference targets all data analysts.

Introduction to Google Analytics for Business Performance

Venue: Wyndham City Civic Center, 45 Princess Highway, Werribee, VIC 3030, Australia

Date: 27th May

Tickets: $55

One of the many difficulties that business owners face is incorporating their knowledge into their business. This Google analytics conference will be running from 6 PM TO 8 PM AEST and will be offering interactive webinars, one on one mentoring and group workshops.

To attend, you will have to purchase a ticket first, after which you will gain access to a digital solution portal where the training will take place. This conference will target small business owners with less than 20 employees.

Intro to Data Analytics for Small Businesses & Non-Profits

Venue: Microsoft Store, 8001 South Orange Blossom Trail, Orlando, FL 32809, United States

Date: June 20, 2020

Tickets: FREE

Here’s one training that’s on a Saturday and you don’t have to pay a penny. This training aims to introduce small businesses and no-profit organizations to data analytics.

If you are an entrepreneur who would love to know how to turn consumer data into meaningful insights, then this conference is for you. You will be offered some light refreshments during the conference, but you have to register early in dance as there is limited sitting. 

Expect to meet with other entrepreneurs.

Benefits of Attending a Google Analytics Conference

We have already covered what a google analytics conference is, what you should expect and some conferences you should attend. The big question, however, is what do you stand to gain by attending one?

Cutting Edge information – You get to learn new tricks and tips with regards to google analytics from the experts in the industry. The speakers will take you through what works, what doesn’t, what works today but will be obsolete tomorrow, basically answering all your unasked questions. Make sure you search the panelists in advance to give you an idea of what they might tackle

Networking opportunity –  yes, the speakers may be the sole reason for your attendance, but you also get a chance to network with your peers and exchange information. Networking cuts across all professions, and for data analysts, it is particularly important. Why? Because there is a chance, you meet with someone who is excellent in an area you have been having difficulties with.

Being part of the conversation – as a conference takes place, the attendees and event organizers usually post about it online. You have a chance to be part of a meaningful conversation—a chance to market yourself or your organization by sharing your experience of the conference on social media. 

Whether you are a digital marketing expert or have specialized in data analysis, there is always something to learn at a google analytics conference. You’ll be surprised to learn that there is so much you don’t know.

Not sure which events would be the best for your business in Orange County? Contact an expert marketing agency for a concrete event attendance strategy.

Links to resources used

  1. CoronaVirus (COVID 19)- NHS – https://www.nhs.uk/conditions/coronavirus-covid-19/
  2. Unified Advertising and Analytic- Google Marketing Platform – https://marketingplatform.google.com/intl/en_uk/about/
  3. Google Tag Manager – https://tagmanager.google.com/