Starting a new business can be hectic; things don’t always go as planned.

You just started a new business in Anaheim but you don’t have any sales. You are certain that the services you are offering have high demand. You conducted industry research so you knew what you were getting into, and you were armed with a solid business plan.

After much evaluation, you realize that what you need is an effective digital marketing plan. A strategy that will help you create awareness around your new business and generate viable leads.

Digital Marketing in Anaheim, CA

  1. Social Media Marketing

The rise of social media has made it so that the platforms are no longer used for the sole purpose of socializing. Almost everyone is on social media so it made perfect sense for businesses to interact with their customers there.

If you haven’t created social media profiles for your new business in Anaheim then you are missing out on numerous benefits. Make sure that the social profiles are professionally set up and fully optimized before running ads.

Do not forget to customize the targeting so that only the people in Anaheim see our ads.

  1. Use of Micro-Influencers

Make use of micro-influencers to boost your businesses’ local visibility. Micro-influencers are influencers with a relatively small following (between 10,000 and 100,000) and often focus on a particular industry. Despite the low number of followers, engagement on social profiles is usually very high.

Find out who the popular influencers in Anaheim are and research each and every one until you find a group of micro-influencers who will be the perfect fit for your business. Look out for someone who’s an industry expert in your field and is loved by the local people.

It could be the football/ basketball captain, homecoming queen, famous YouTuber, etc.

  1. Optimization of your website for local searches

Think of your website as your businesses’ online home. It should be able to showcase all the information regarding our business while at the same time conveying the core strengths of your brand.

The content on your website should contain keywords that the local people in Anaheim are using to search for your product or services.

Invest in long-tail keywords because even though they have low volume searches, they are very specific and highly targeted.1 They also have low competition which is an added advantage; chances of being ranked high locally are high.

  1. Create a Google My Business account

Listings on google are absolutely free! It is surprising how many businesses overlook this digital marketing tactic even though it doesn’t cost them anything. Think about it, say you just started a local café in Anaheim. One of the locals may be looking for a chill place to hang out with his friends so he googles ‘Cafes near me’.

The search results will only have local cafes that have a google listing and if your business isn’t listed, you will be missing out on a lot of foot traffic. Best part? Google goes the extra mile and gives directions. It’s about time you open your GMB account and create your business listing.

  1. Invest in quality content

Content marketing goes a long way in search engine optimization.

Make sure you don’t have much low-quality content that only focuses on general keywords. Especially when you’re using that content to link to your Tier 1 and 2 pages because that can cost your business dearly.

Find out what kind of content your target audience in Anaheim loves. It could be blog posts, infographics, videos, podcasts, etc. Do you have the capability to create this content or will you have to outsource? How much will content marketing cost you?

Create content that is informative, creative and engaging to your target audience.

Sufficient Preparation Will Be Crucial for Successful Digital Marketing in Anaheim

Creating a digital marketing campaign is often not difficult. The big question is, how do you make sure that the digital marketing for your new business in Anaheim is successful?

Here are some factors we consider when we do digital marketing for a business in Anaheim:

  • Find a website designer in Anaheim: Your website has to be top-notch. It should be well designed, interactive and contain relevant information.
  • Get creative: Don’t be afraid to add some spice to your campaigns as that will make them more engaging.
  • Run a competitor analysis: Look at what your competitors are doing and find out what is working for them. If it’s giving them results then it will do the same for your business.

Before you start digital marketing Anaheim, ensure you have a digital marketing strategy that is likely to yield results. Don’t forget to incorporate the services of a professional digital marketing agency.