Let’s face it, most of us would rather watch something than to read about it. When it comes to visuals, infographics is a great tool that content marketers use to engage with their audience.
The use of visuals in content marketing isn’t a new thing. Traditional marketers used the art to market their brands on newspapers, billboards, flyers, posters, and other print advertisements. It is older than the internet.
Modern marketers keep using visual content to improve traffic, amplify brand recognition, increase customer engagement, as well as boost conversion rates. While it works, visual content marketing keeps growing less efficient.
Why? Many marketers use analogous visuals like images and videos to generate visual content for their marketing strategy. As a result, creating relevant visual content that stands out has turned out to be an exhausting endeavor.
However, it isn’t impossible to create outstanding visual content for your 2020 marketing strategy. You can leverage infographics to generate relevant visual content that engages and converts.
Unlike images, infographics utilize a combination of attractive design effects, writings, and analyses to present complex data in an easy to understand, hard to forget, and engaging visual format.
Content marketers use infographics to provide a quick overview of a particular topic. Also, marketers use infographics to offer a summary of research findings, raise awareness about an intricate issue, summarize a long blog, as well as compare/contrast various issues.
Why Utilize Infographics for Visual Content Marketing in 2020?
Using infographics in your content marketing plan is not just about following a trend. It is more about being strategic.
Some of the reasons why you will be highly rewarded for using infographics are:
More attention-grabbing than text alone
Psychologists say that human beings have a higher attraction to visually appealing graphics than plain text.
In reality, an editorial posted on Piktochart states that the love for visually appealing graphics starts as soon as a young one opens their eyes for the first time.
Thus, if you have been considering making your content more conspicuous, infographics would help you.
Make your content go viral
Seasoned content marketers claim that spicing your regular brand-driven content with impressive graphics is an ideal way to make your content go viral.
Consumers wouldn’t mind sharing and re-sharing your infographic if it is attractive, and it contains relevant and useful information.
A good source of backlinks
Are you looking for a way to get backlinks organically? If yes, then you can use your creativity to develop an attractive infographic with valuable information.
Just like any piece of quality content, third parties that use your infographic will have to link back to your site as the source.
In exchange, your rank on search engines will improve, and your brand will acquire more authority.
This is why infographics are a great part of any SEO strategy.
Simplify your content
A useful infographic conveys relevant information using easy to understand data and short-form points.
Therefore, it is an excellent way to present hard to understand statistics and facts.
With an infographic, people will scan through your content and understand it easily.
Square2marketing states that average human beings process visuals 60,000 times faster than they process plain text.
Easy to assess
Unlike text, marketing experts say that tracking infographics are straightforward.
The ease of evaluation helps you gather valuable insights that will help you weigh the impact of your visual marketing plan, as well as make the necessary modifications that can help you achieve the anticipated marketing results.
Creative Ways to Use Infographics In 2020
- Use them on your landing pages to boost conversion rates
Your landing page plays a crucial role in content marketing. It is the first page where visitors perch after reading your marketing content posted on social media, blogs, or any other distribution channel. They are designed to convert site visitors to potential clients.
Therefore, a website is likely to suffer from high bounce rates and low conversion rates if your landing page is not appealing enough to grasp your guests’ attention, or it contains unattractive blocks of texts.
Has your site been experiencing increased bounce rates and low conversion rates? If yes, spicing your landing page with relevant infographics will bail you out. According to marketers from HubSpot, infographics are excellent attention grabbers, if used appropriately.
An entrancing infographic will give your site visitors a reason to stay on your landing page, read through your sales copy, as well as take the desired purchasing decision. On the other hand, infographics give you plenty of freedom to integrate color psychology into your sales copy.
However, if you wish to reap the paybacks of using one on your landing page, make sure that it highlights all your value propositions in a simple to understand way. Otherwise, it will be less convincing.
- Use infographics to divert traffic from social media to your website
According to statistics posted on Oberlo suggest that there are over 3 billion active users on Facebook, Twitter, and other social media channels. The number of social media users upsurges each day.
In fact, Social media platforms like Facebook and Twitter have become a primary source of news and other intricate pieces of information for billions of people around the world. Other people use social networks for communication.
On that account, posting your infographics regularly on social media could help you target millions or billions of prospects. The social network will be your most ideal platform if you are targeting millennials or Gen X consumers.
Besides helping you target more customers, sharing your infographics for visual content marketing on social media comes accompanied with multiple benefits that will help you outfox opponents who over-depend on written content.
For instance, Forbes’ experts claim that using social media activity can strengthen your website’s SEO. How? Search engines consider your number of followers, quality of posts, and other social signals when ranking your site.
Furthermore, posting infographics on social media can help you create strong relationships with your audience and cement your brand authority. Your valuable infographics and content will direct millions of social media prospects to your website.
For infographics, Instagram will be the most appropriate social platform for you. Unlike Facebook and Twitter, Instagram was developed to help users communicate through quality images.
Nonetheless, you shouldn’t underestimate the power of other social networks when sharing your infographics.
- Create and share roundup infographics to bolster your authority and credibility
A roundup infographic is a collation of ideas or opinions from different experts in your industry. Creating one gives you a chance to establish solid relationships with reputable marketers and likeminded experts.
Unlike ordinary infographics, roundup infographics contain tons of valuable and reliable information. Your prospect readers wouldn’t mind reading them. Publishing regular infographics will position you as an authority in your niche.
Additionally, creating and publishing roundup infographics can drive fantastic traffic to your site since the contributors will share it with their followers, and other content developers will not shy off from linking back to your infographics.
Ideas to help you make an excellent roundup infographic
Choose a trending topic
The key to developing a superb roundup infographic is choosing a trending topic to write about. The question should attract solutions that address your readers’ pain points. Also, the topic should pique the interest of the contributing authors.
Create a team of authors for the roundup infographic
Once you have selected a topic of interest, mobilize a team of experts who will provide expert opinions on the subject. Give priority to marketers or bloggers with a reasonable following and profound experience in your niche. Email them your topic and request them to give their solutions or opinions.
Compile the experts’ opinion into one infographic
Afterward, compile their advice into a compelling round-up infographic. You can summarize their contributions to fit into your infographic, or make them easy for your readers to understand.
Notify the contributors when you publish it
When you release the infographic, inform the contributors that your infographic is live. You can send them a link to view it, and you can request them to feel free to share it on their digital networks.
- Generate more traffic by involving influencers to expand the reach of your infographics
Involving a reputable influencer in your visual content marketing is an excellent way to make your infographic go viral. As well, the influencer will help you get additional foot traffic to your landing page.
How? Respectable influencers have thousands or millions of people who trust their content. As a result, if you involve one in your visual marketing campaign, he or she will help you get your infographic in front of thousands of fresh eyeballs.
Afterward, many social users will develop an interest in knowing you better. A majority will visit your website to remember your brand and the services you offer. Some may end up purchasing your products or trying out your services.
Moreover, involving a reputable influencer in your visual content marketing plan will add instant credibility to your brand, and it will position your business as a trustworthy industry leader.
Nevertheless, many influencers will not share irrelevant infographics. So, if you want your infographic to be shared, make sure that it is visually alluring and contextually relevant enough for your influencer’s audience.
- Optimize your infographics to strengthen your SEO
Search engines have become more sophisticated. They have multifaceted algorithms that identify the relevance of content in visuals, as well as the quality of an image. The algorithms rank high-quality, relevant visuals on top of the less relevant, blurry visuals.
On that account, optimizing your infographics for visual search is a necessity if you want your website and the infographic to appear in Google, Bing, Yahoo, or any other search engine’s top results.
In fact, optimizing your infographic or any other visual would help you target 10.1% of consumers who use Google to search for images. Moreover, optimizing your infographics will strengthen your search engine optimization since they increase overall user experience.
How do you optimize your infographics for visual search?
- Develop high-resolution infographics. Blurry ones may hurt your site’s search engine ranking.
- Create and publish more infographics.
- Use the right keywords to describe your infographic.
- Include an alternative text (Alt tag) when uploading your infographic.
- Resize your infographics correctly.
- Share your infographics on other digital channels.
Marketers from Brandpoint claim that if your infographic ranks high in Google, you will have greater chances of luring many people to click through to your website. It is, therefore, vital to optimize every infographic that you publish.
- Use Infographics consistently to create a recognizable brand identity
Having a recognizable brand is a common dream for many businesses. It fosters strong customer recognition, and it gives your brand an advantage over competitors whose brands are less popular.
Apart from fostering customer recognition, creating a recognizable brand identity improves your brand credibility, and it boosts customer loyalty. If you have a strong brand identity, customers will be more likely to pick your products or use your services over those from unfamiliar brands.
Even so, creating a recognizable brand identity is a complex process for many entrepreneurs and marketers. The process entails conducting a brand audit, establishing a unique proposition, as well as strengthening your brand’s creative elements.
However, you need not pass through all the cumbersome processes if you lack the time and resources required to get the job done. Instead, you can start building it using infographics and other visuals.
In actual fact, an editorial posted on Curatti.com states that infographics and other visuals are incalculably compelling in creating a recognizable identity.
But how can you boost your brand recognition using infographics? It is simple. Currati’s experts recommend that you start publishing infographics consistently. You can incorporate them into your regular blogs, or you can post them independently.
Furthermore, the experts suggest that you use a consistent visual style on all your infographics and any other visual you utilize.
Final Word on Using Infographics for Content Marketing in 2020
Using infographics in your visual content marketing strategy is straightforward. So whether you’re a DIY digital marketer, entrepreneur, or a content marketing agency, by now you should have a gameplan for incorporating infographics in your digital marketing strategy.
You can incorporate them in your landing pages to increase conversion rates, optimize them to cement your SEO, or share them on social media to generate additional traffic to your website.
Furthermore, you can use infographics to present roundup content to improve your authority and or cement your brand identity.
So, if you want to up your visual content marketing game in 2020, get creative, and design a good infographic. Use those attention-grabbing infographics alongside your marketing content to outsmart your business rivals.
Links to resources used
Piktochart on why people love good visuals https://piktochart.com/blog/why-people-love-great-visuals-science/
Neil Patel https://neilpatel.com/blog/drive-traffic-using-google-image-search/