espite all digital marketing events being cancelled or postponed for a later date does not mean the learning should stop. As of March 30th, 30 statewide orders have been issued to urge the public to stay home due to Corona virus. This is a great opportunity to take advantage of self-teaching practices on trending digital marketing methods.
I interviewed a professional in the field who has built a 20-year marketing career from no higher marketing education, but with good old fashioned experience and the desire to learn more. Being this successful requires a lot of curiosity and the willingness to get involved with self educating, creating test projects, and freelancing.
By self-teaching, he’s able to focus on what he thinks is an area of need. Self-teaching requires self discipline, but by doing so he’s more flexible, focused, and can explore new areas. Unfortunately, there aren’t opportunities to network and ask questions.
Get in the rhythm and routine by browsing the daily “SmartBrief” email newsletter from the Mobile Marketing Association (MMA), and Association of National Advertisers (ANA). Readings from industry authors such as Gary Vaynerchuk, and David Newman are a great way to get insights from professionals. Even taking courses through Google Analytics Academy and ClickMinded are great resources. A key ingredient to success is attentiveness. Lots of valuable information can be taught by being aware of everyday surroundings when examining local advertising, national advertising, and product advertising.
MMA is the premier global trade association that represents the entire marketing ecosystem, including Buyers (agencies, advertisers, and marketers), Sellers (new and traditional media and advertising platforms), Enablers (solution providers), and Associates (law firms, consulting firms, etc.). Being a member grants access to tons of programs, events, education, research & insights, and case studies.
The mission of ANA is to drive growth for marketing professionals, for brands and businesses, and for the industry. Being a member grants access to ANA’s extensive content library, unlimited access to all webinars, workshops, newsletters, and more. ANA offers tons of resources, events, training, advocacy and more.
Is a Belarusian-American entrepreneur, author, speaker with an amazing internet personality. Vaynerchuk started helping his parents win business and later created his own company. He is best known for his work in digital marketing and social media success. He is the chairman of VaynerX and VaynerMedia.
Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis for free. Topics cover google analytics for beginners, advanced, power users, and other courses. Search Analytics Mini-Courses on YouTube for an overview of other Google Marketing Platforms Analytics products.
Is SEO training that teaches marketers, agencies, and entrepreneurs how to massively grow their organic traffic and sales as quickly as possible. They offer many courses and products from SEO training, paid advertising, content marketing, email marketing, social media marketing, sales funnels, and Google analytics.