Google is the giant of the global desktop search traffic world. In fact, it accounted for more than 60 percent of all U.S. search queries in 2019. Search engines like Bing, Baidu, and Yahoo have been left in the dust in the search traffic race. This means that if you want to land on top of your competitors in the SEO game, then you have to play by Google’s rules.
Once your company ranks high on Google, your business will grow well without any shadow of a doubt. The strength Google possesses cannot be denied when it comes to the search engine category. This is the reason one needs to have a professional touch when they are dealing with Search Engine Optimization.
Like your marketing plan, it is vital for you to be a professional in SEO in order to increase your firm’s revenue.
The number of clicks you get matters to a great extent, and it can only be achieved with a high level of organic site traffic. In other terms, the traffic will only increase if you have more clicks, and for that to happen you need to work on your SEO skills thoroughly.
Learning SEO is a grueling process but it’s one that will definitely pay off in the end and bring you revenue.
What Is SEO?
Search Engine Optimization (SEO) entails creating content that increases the quality and quantity of traffic to the online presence of any firm or service. This can only be achieved via the organic search results on search engines.
There’s local SEO and the standard SEO. This article aims to cover standard SEO.
SEO has algorithms and crawlers, which can scan pages and organize them on the Search Engine Results Page (SERP).
You need to develop an expertise in the guidelines of crawlers to skyrocket your posts to the top of the SERP.
Although the task of optimizing your content may sound overwhelming and even daunting, the stats show that 95 percent of the people only look at the first result on their results page. This is to say that if your web page does not appear as one of the first three organic search results (The Golden Triangle), there is a high possibility that people won’t click on your site.
If you know how search engines (primarily Google) run and how to tailor your content according to their SEO criteria, it will be easy for you to bring in leads through your online presence in no time.
Here is a guide to become an SEO professional and gain the revenue you always wanted. Let’s start with the part where you get to know the necessary skills to master!
1. Skills To Master For Doing SEO Like A Professional
Search Engine Optimization is the key to winning a top position in the Google Search Engine Results Page battle. It may be intimidating for you if you are a beginner or have little knowledge of SEO.
There are diverse skills that you need to master if you wish to become an SEO expert. The essential skills are covered below!
According to an SEJ survey, 42 percent of search marketers consider critical thinking as the most essential skill every SEO professional should master.
This skill consists of differentiating between causation and correlation.
An SEO professional should be able to know what has happened, why it happened, and what one should do about it.
They should observe the situation at hand, ask relevant questions and hypothetically answer them. This enables them to create SEO content curated for potential customers.
Their thought process should work in such a way that they attack the problems head-on and come up with an answer that solves the customers’ queries.
It is imperative to keep in mind that every issue has numerous angles, and the SEO professional should be able to use data to make a logical decision.
Speaking And Writing Ability
To become an SEO professional, it is essential to have the ability to turn every idea into an awe-inspiring text topped with the ability to speak about it well too.
On average, WordPress users publish 70 million posts per month. Therefore, it is incredibly important to write valuable content.
However, writing is not the only part of the equation; the professional should have the speaking skills to present their findings. In fact, an SEO pro should have the ability to persuade teams and clients.
In addition to this, the SEO professional should be able to craft content in such a manner that it ranks highly on the SERP and increases conversions that the client expects.
Last but not least, speaking and writing are learned skills that are required for you to reach high rankings and for your site to be recognized by Google as the most relevant search result.
Technical And Programming Skills
The SEO professional has a job that requires a number of technical and programming skills. They have to make recommendations about rendering, service site redirects, HTML & microdata tags, and page speed optimization.
A web developer usually knows how to deal with the above-mentioned topics, but if the SEO professional also possesses knowledge of these topics, they will most likely have more insightful discussions.
Writing code is not necessary, but understanding the implications of changes made by the developer allows a firm to meet client demands much more easily.
Analytics And Excel Skills
Over 50 percent of SEO experts monitor their search ranking on a weekly basis.
Collecting data is one of the primary skills you need to master when it comes to Search Engine Optimization.
A robust SEO strategy is comprised of effectively working with Google Analytics and accurately identifying Key Performance Indicators (KPIs).
You will fail to produce key insights if you do not have the analytical skills to collect data correctly.
Pulling relevant data is not the only criteria when it comes to your SEO master plan. You have to be able to manipulate it. This includes toolsets such as the Concatenates, IF statements and Vlookups that the SEO expert should master.
Motivation And Adaptability
SEO leads have a 14.6 percent closing rate which is almost nine times the 1.7 percent closing rate that accompanies traditional marketing leads (direct mail and print advertising).
These statistics show that when you are an SEO expert, you are responsible for educating the people around you.
The ability to teach and educate requires sufficient motivation for an individual to constantly learn and stay up to speed.
Whether it involves a new standard in a particular search engine or a new framework, you should always be ready to learn something at all times.
You need to have thick skin in order to adapt to the quickly evolving nature of the SEO world.
2. Understand The Logic Behind Search Engines
An SEO professional uses techniques to improve a website’s visibility by implementing relevant keywords throughout the website.
The aim is to increase and maintain the ranking of a client’s website, which can drastically benefit the client’s business.
Therefore, SEO professionals charge their clients based on the services that they provide for a given project.
Keep in mind that you don’t need to know professional-level SEO only to become a professional SEO service provider because there are many advantages to learning and understanding SEO concepts.
One of the most prominent advantages of having SEO skills is that it can improve your website’s rankings on search engines.
A website generally receives 20 times the traffic through SEO than it does through PPC advertising on both mobile and desktop. Hence, acquiring the necessary SEO skills grants you a comparative advantage when it comes to visibility, website ranking, and traffic. You can greatly expand and grow your revenue and optimize your business model for more sustainable profits.
Furthermore, understanding how search engines operate can reduce and even eliminate your dependence on professional SEO agencies. This can benefit you as the website owner by reducing your operational costs.
72 percent of marketers claim that relevancy is the leading factor for improving SEO. So if you know marketing strategies for SEO, you will be able to fully utilize your online presence to increase your revenue stream in no time.
You should also be aware of the necessary qualities of an efficient and productive team in order to achieve higher rankings for your website.
Moreover, your are more likely to sustain and grow your ranking if you have the required SEO skills. You can secure the future of your website with your SEO skills. If done right, you will see your conversion rate increase nine-fold.
3. Learn To Optimize Titles & Meta Descriptions
Title tags and meta descriptions play an important role in moving your website to higher positions on the search engine results page (SERP).
It is essential for you to learn on-page SEO since it is one of the most important qualifying factors. The on-page SEO comes into play for a fast ranking of your defined keywords.
A high search volume results in great search results. Google accepts a title that is only 60 characters in length. Your title needs to fall within this character limit.
Make sure the sentence you write in your title is unique and sets you apart from the rest.
The title can contain your keyword(s), but the overall design of your title is more important.
As far as the description goes, you can optimize your meta description when you fall within the 155 to 160 character limit. The meta description tells what your site is about.
You must craft unique sentences that best match the genre and audience of your website or brand.
Make sure you target keywords here and draft a sentence that follows google search engine rules.
According to John Mueller, Meta Tags and titles greatly affect the way your users see your site in the search results and whether or not they actually click through to your site.
When optimizing your metas, wait a while before updating them again. Generally speaking, it takes a while to see SEO results and fequent updates may put you in the dark as to what changes were effective.
4. Practice Quality Link Building
Websites that rank in the top three on the Google Search Engine Results Page contain valuable content and score highly on RankBrain.
Quality link building is the practice that every SEO professional should master. It is a unique way of getting other existing sites linked to your websites. In other words, the quality of sites that you’re linked to has a big impact on your Google ranking.
There are 3 major types of links:
1. Organic Links
These links are the best of them all. Your website ranking can improve the most if you have a lot of organic links. Getting linked to sites such as news outlets is your best bet at becoming easily searchable for your potential customers.
2. Whitehat Links
Whitehat links are for high-quality link building. It is the kind of link building one should always strive for.
3. Blackhat Links
These links are the ones everyone should avoid as they are low-quality links that are considered spam.
You should always go for organic link building. Link building can be practiced by creating local search profiles. There are businesses out there that are ready to link to your website. Last but not least, you can even submit your website to a directory of applicable industries.
5. How To Do Keyword Research
Keyword research is the practice of analyzing and finding search terms that people usually enter into engines when they’re searching for something online.
The keyword is the main component that makes your business capable of climbing the online ranking ladder.
The intent behind every keyword is more important than the keyword that best matches a person’s search.
Keyword research is a necessary part of SEO practice. As an SEO professional, you should know the popularity, intent, and search volume of your keywords.
67 percent of all clicks go to the first five organic search results. This shows that you need to come up with a keyword that best leads to high ranking organic results.
Here is a guideline to do proper keyword research:
1 – List out the essential and relevant categories/ topics in regards to your business.
2 – Fill each category with a list of keywords.
3 – Research related terms that people search for the most.
4 – Look for long-tail keywords and head terms for every bucket.
5 – See the ranking of keywords used by your competitors.
6 – Use tools such as Google Adwords and Keywords Planner to narrow down your list of keywords.
7 – Use voice search optimization to find specific keywords and search terms used for identifying your content using voice
6. Creating Content That Is Perfectly Optimized
Whether you’re working on your own blog/website or you’re a local content marketing agency, you have to accept that Content is the king of SEO. It creates the most reliable signals for ranking.
You should make sure to publish content that is highly optimized.
Meaning, you need to know why you publish what you publish.
Having goals before you craft the content is necessary. You can post it to educate your audience, generate leads, earn links, or rank on the search engine result pages. The asset you launch in the form of content should be optimized.
Re-evaluate your content and create a blog post with a clear purpose behind it. This is where optimization comes into play.
Almost three-quarters of SEO professionals claim that content is the most essential factor for an SEO-friendly website.
You can create optimized content by coming up with words that build trust. You can build trust by using words that portray your business in an injective fashion.
You can also create user-generated content to help gain people’s confidence in your business. In fact, you need to add verifiable statistics to back your claims.
Also, try to come up with content that’s intended for your audience. This is necessary to keep in mind because it will enable the user to go through your funnel by addressing all of their concerns.
Quality is the next thing you should focus on while you write your content. This encompasses the use of proper English, transparency, readability, and the value added.
Then comes the part where the SEO professional seeks authority. Building authority is a time-consuming process, but with hard work, it pays off in the end. You can site authoritative sites and bring reliable authors to the table.
On one last note, you need to optimize your meta description, the H1, title, and H2 tags, use semantically related keywords, and add photo and video content to boost your Search Engine Optimization.
Keep in mind that if you’re aiming for local SEO, you should be writing blog articles that help your local SEO rankings. Look at our local SEO blog post ideas to get see some examples.
7. Combining SEO: User Experience (UX) & Mobile SEO
96 percent of mobile customers say that when they land on websites, they weren’t optimized for their device.
The SEO professional must create user-friendly SEO content that’s optimized across various platforms–especially for mobile phones. If you combine SEO with the user experience (UX), then you need to come up with everything that is customized to your audience’s needs.
Meaning, your keywords, user intent, title tag, meta description, the header tag, site ID, site navigation, content optimization, and calls to action should be tailored to each individual platform.
Make sure all these things are visible on the phone, too, together with the desktop.
As an SEO professional, you should know the basic principles of user-friendly websites.
You can scale the images, shorten the copy, and optimize your website for mobile search. 51 percent of smartphone users find what they’re looking for when searching on their mobile devices. So make your website one too that is searchable on smartphones.
8. Utilize Google+
70 percent of all brands have a google+ account. The social media profiles you have dominate google.
And speaking of dominating the social media sector, you should most definitely join Google+ as an SEO professional.
You can rank better with Google’s own social platform.
The more you are active on Google +, the better the chances that you will bring an influential touch to the search results.
So make sure you have a Google+ account and get the benefits out of this social media networking platform.
9. Monitor Your SEO Progress
Keeping track of your progress as an SEO professional is necessary.
If you monitor your results, you can analyze thoroughly and come up with new ideas and strategies that further improve your results bring revenue. There are many tools one can use, but the following are the must-haves as an SEO professional.
62% of Gen Z and Millennial consumers want visual search results more than any other new technology. This is only applicable when you see your progress every week.
Authority lab is an online tool for tracking your website’s keyword ranking, which allows you to visualize the progress of the keywords if they are being used. You can acquire a free online account of this tool after using a free 30-day trial.
To track the traffic on your website, Google analytics is indeed an efficient and useful tool. Google Analytics allows you to check how many people are visiting your website and how your website is being displayed as a result of keyword searches on a search engine.
You can also track which keywords lead to your website as a search result. This way, you can keep strategies to improve your website’s visibility on the internet and even launch SEO campaigns.
DataForSEO is a tool for tracking keyword ranking and data, SERP results, and other important SEO related data, which can help you gain important insight into your website’s SEO performance.
These are some of the widely used tools for SEO by SEO experts worldwide. You can use other tools based on your understanding and needs to make SEO easier and manageable for you.
Search engine optimization is an industry that is growing day by day.
There are thousands of resources via which you can quickly master the skills to become an SEO professional.
Make sure to detach the quality content from the lousy content. Follow the tips of this article and start your journey of becoming a master of SEO practices.