t’s crazy to think that 2020 is almost a quarter way gone…
Whether you are a DIY business owner or you work at a local marketing agency, if you haven’t considered local marketing by now then you are missing out on a lot!
Anyone that has started a business in Cypress, Orange County will let you know that it can be a daunting task 1.
While the city of Cypress is a great place to start a business (as the residents are welcoming), you’re not going to be making sales if you have no viable leads.
Quitting is one option (not really) but when you educate yourself on digital marketing by following a great digital marketing guide, you’ll have the option of growing your business and succeeding as an entrepreneur.
In this blog article, I’ll go over some local digital marketing tips for opening a business in Cypress.
How to Successfully Use Digital Marketing for a Business Based out of Cypress, CA
- Optimize your brand for local business searches
The one mistake businesses make, is to optimize their brand for global searches at the expense of local ones. When building a house, do you start with the roof or with the foundation? If you don’t first capture the local market in Cypress, you will have little success globally.
Start by creating a listing on Google to increase your visibility locally 1.
This will help drive customers to your business location. Move on to optimizing your website content, including the blogs and the web copy. This will enable your business to appear in most local searches.
Do not forget to ask your clients to leave positive reviews on your listing.
- Make use of social media
Everyone is on social media. Your friends, family, acquaintances and most importantly, your target audience. If your business is not on social media then its no surprise your local visibility is low.
It is tempting to use social media for the sole purpose of promoting your brand but don’t. Nobody, the citizens of Cypress included, wants to engage with a brand that is overly “Salesy”. Engage with your local audience, participate in local events within Cypress once in a while and get creative with your posts.
Humanizing your brand is takes you one step closer to digital marketing success.
- Create localized content
You really have to know your audience deeply to excel in local SEO.
What are their needs, wants, and aspirations? What keywords are they using to look up products and services within Cypress? What are their demographic attributes? You need to create detailed buyer personas before you can even consider content creation 2.
Once you know who you are writing for, it becomes easy to create content that speaks out to the local audience. Focus on informative content with a preference for long-tail keywords.
- Consider hyper-personalization marketing
Hyper-personalization is simply collecting data on your customers with the aim of creating tailored services, products and experiences for them 3.
This could be anything from sending personalized emails or offering exclusive discounts to your customers.
For local digital marketing Cypress using hyper-personalization marketing, use the following framework:
- Data collection
- Segmentation of customers
- Targeted communication
- Monitoring and analysis
Keep it simple and use automated marketing tools where necessary.
- Consider hiring a local digital marketing assistant or agency
Irrespective of whether your business is a startup or well established, as a business owner, you’ll always have a lot on your plate. Your employees will demand your attention, there could be an event in Cypress, not to mention the countless business meetings you have to attend.
With all this to take care of, local digital marketing in Cypress may be the last thing on your mind. This is why you need to hire an expert digital marketing agency in Orange County.
Work with a local agency with a good reputation, has knowledge of the local area, have local connections and are flexible enough to adapt to your changing business needs.
Make sure you get one point of contact for coordination throughout the project.
How to Run Successful Local Digital Marketing in Cypress
Digital marketing, when done right, can result in an exponential ROI, explosive brand awareness and an increase in sales.
Cypress is a business hub and with the above tips, you have all you need to change the game.
In short, to run a successful digital marketing campaign:
- Partner with a local marketing agency
- Analyze and monitor your competition
- Have a strategy in place
- Allocate a budget
Use the above tips to increase your local visibility today!
Links to resources used