he city of Laguna Hills is named due to its proximity to Laguna Beach and Laguna canyon.
This Orange County city hosts a population of around 31,000 and is the perfect representation of ocean vibes and sunshine.
The residents of Laguna Hills enjoy a small-town atmosphere with the amenities of a big city, making it one of the best places to live in California.
This city is strategically located in a high transit area (next to interstate 5) and is between San Diego and Los Angeles, some of the most preferred tourist destinations. It is no wonder that businesses are flourishing, and more shopping centers are coming up.
How can you increase your local business visibility in Laguna Hills?
How to Increase Local Business Visibility in Laguna Hills
- Create a website for your business
Your website is the equivalent of your businesses’ online home.
It is the virtual representation of your organization, and if you don’t have one, then you’re missing out on a lot of visibility.
The first step to increasing Local visibility in Laguna Hills is by having a website designed.
This gives you a chance to get ranked high every time residents of Laguna Hills look up products or services related to your business.
Before designing your website, look up your competitor’s websites and research on web design tips.
- Join conversations on social media
You need to be where your target audience in Laguna Hills is, and social media is that place.
Create social media profiles and update them regularly with content that is both engaging and informative.
This will help you solidify your digital footprint and interact with your audience on a more intimate level.
You then have to run targeted ads1 to ensure maximum visibility.
- Consider using a micro-influencer
The rise in social media comes with more effective and innovative marketing methods, including micro-influencer marketing.
Micro-influencers rarely have many followers (10,000-100,000), but the people that do follow them often engage with their posts. These influencers are usually experts in a particular industry and tend to only post content that their followers will find relevant.
Look up micro-influencers in Laguna Hills that specialize in your industry, reach out to them and ask them to promote your business. It may cost you, but it will be a worthwhile investment.
- Create a listing on Google My Business
Listings on google are absolutely free! They are also very important when it comes to boosting local visibility.
Think of it this way, say oy need to find a coffee shop in Laguna Hills, what’s your first logical action? Walking around looking for one is exhausting, and out of the question, so you will most likely google ‘Coffee shops near me.’
Google will automatically display listings of Coffee shops around your location, and a coffee shop that didn’t have a listing just missed out on a potential client.
The same applies to your business in Laguna Hills. Create Google Listing today!
- Create quality content optimized for local searches
Your local SEO in Laguna Hills is largely dependent on the kind of content that you create.
Are you using a topic-based strategy or keyword strategy for your content? Does your content create the keywords that your target audience in Laguna Hills is using?
Don’t focus so much on keywords but rather provide value for your audience.
Provide them with information that they will find relevant in the version that they relate with best (videos, infographics, emails, blog posts, etc.)
If you need help with your SEO, consider working with a local SEO agency like us.
Bonus Tip to Boost Your Local Visibility in Laguna Hills
Running a business is no easy task, and you will often find yourself swamped with work. Partnering with or hiring an agency in Laguna Hills will guarantee that your business is well-positioned locally and that you have sufficient time to handle other important business matters.
Be very specific about your expectations in terms of results and workflow, and then let them take care of the rest.
Links to sources used
- 5 ridiculously powerful Facebook ad targeting strategies – https://www.wordstream.com/blog/ws/2015/01/28/facebook-ad-targeting