As a digital marketer, you want to be seen as a leader who takes the time to produce timely and consistent content. Doing this proves the value of your methods and thought processes. It is not easy to be organized when you’ve got to churn out loads of content every week. And that’s why you need content analysis tools to keep your content marketing journey smooth and effective.

Content auditing is a vital practice in digital marketing. The process identifies inconsistencies within your content, and it helps you take necessary actions to improve underperforming content. While the analysis is so imperative, executing it isn’t a walk in the park.

Why is content analysis hard for some people?

It involves complex processes like categorizing your content, identifying topics you are yet to feature, and isolating underperforming pages.

After that, you will want to create an action plan to replace outdated content, optimize underperforming pages, as well as create new content based on trending topics or keywords in your niche.

Therefore, undertaking a content audit manually can be time-consuming, frustrating, and almost impossible. Curata.com’s researchers report that 37% of digital marketers never complete a content analysis process.1

Expert Tips to Succeed in Your Next Content Auditing Project

Are you one of the frustrated content auditors? We have evaluated ten of the best content analysis tools that can simplify your auditing project. As a bonus, we have proposed a guideline to help you execute your next content analysis project.

  • Define the goals you want to meet after the analysis process

There are several reasons why you need to audit the content of your website and blog. As an example, you can use content analysis tools to identify content that brings in more traffic, identify content that bounces users away, or earmark irrelevant/outdated content.

Defining your goals would help you execute an analysis that will generate the specific metrics you need to achieve the specific goal you want.

  • Identify and audit content that matters most

Ideally, you have several pieces of content on your social networks, blog, website, and any other digital platform that you use in digital marketing. Auditing each piece of content can be time-consuming and discouraging.

As a result, HubSpot’s experts suggest that you identify the specific content that you wish to audit instead of auditing everything. The trick will simplify your content analysis project, as well as save you from spending much of your time analyzing content that does not matter.2

However, if you have enough time and resources, you can just audit all content on your website.

  • Analyze and retrieve important metrics

After setting your goals and identifying the content you wish to audit, get the appropriate content analysis tools, and extract every possible variable that will help you gauge your content’s strengths and or weaknesses.

Center your analysis on important SEO data points like page title, inbound links, average time on page, bounce rates, content traffic, conversion rates, word count, number of social shares, and content condition.

  • Create an action plan to fix issues in your content

With the analytical data, you have just collected, create an action plan to fix problems, and maximize the returns from your content marketing strategy. For instance, you can optimize underperforming content with keywords to rank high on search engines.

On the other hand, you can delete irrelevant or outdated content and replace it with a fresh one. You may also want to flavor your website with content based on relevant keywords that you have never featured on your blog.

Best Content Analysis Tools to Use in Your Auditing Project

Choosing the right auditing tools for your content analysis project can be a daunting process since the internet has several options. Some can diagnose your entire website, evaluate your content, and suggest possible solutions to issues in your content and or website.

Others are limited to content auditing only. Are you looking to invest in an auditing tool with diverse capabilities? Below is a list of the most versatile content analysis tools that the internet has to offer.

  1. Screaming Frog

Screaming frog stands as one of the most powerful website crawlers you would find on the internet. It can crawl large websites with lots of content, or basic sites with just a few pieces of marketing content.

After crawling your website, the Screaming frog will identify broken links within your content and duplicated content on your pages. Fix the broken links with functional ones, and delete copied content to improve your website’s user experience.

Besides, you can use this website crawler to visualize your website’s architecture, review your page speed, generate XML sitemaps, and extract a comprehensive list of URLs that you want to audit. These websites and content analytics will help you make educated SEO resolutions.

  1. SEMrush

SEMrush is an all-inclusive toolset with almost every automation program you need to maintain your site at optimal health, as well as achieve and defend the coveted top slot in search engines.

It has a content auditor that diagnoses and tracks the content on your website, and it gives a clear report of issues that need improvement.

Also, SEMrush features a keyword research tool to let you generate all the best performing keywords used by your competitors. Many marketers repute it is one of the best keyword research tools.

As a bonus, this best content auditing tool comes equipped with an Ad analyzer to keep an eye on your competitors’ ads, and topic research tools to help you identify trending topics in your niche.

Its market explorer lets you generate valuable in-market insights that you would use to strategize your content marketing plan.

  1. Google Analytics

Designed by Google’s technicians, this content analysis tool lets you evaluate and monitor important content metrics that will help you improve conversions, boost your search engine rankings, as well as generate more leads.

For instance, you can use it to identify content that generates more website traffic and that which registers high bounce rates. These insights will help you understand your content strengths and identify the pages that need more work.

Likewise, you can use Google analytics to earmark the time visitors spend reading content on your website, your content’s conversion rates, as well as collect the demographics of people who browse through your content.

Unlike many content auditing tools, you can set Google analytics to audit your site and collect essential insights automatically. Then, you can access the tool’s analytic reports on-demand at any time.

Using Google Analytics is free. It is, therefore, an ideal content auditing tool for content writers and marketers who are on a budget, as well as those who want to save some dollars off their marketing budget.

Google updates its Analytics product pretty frequently, so we’ve created a post to keep you up-to-date with all 2020 Google Analytics updates.

  1. DYNO Mapper

Just as its name suggests, DYNO mapper helps you generate a visual sitemap that shows your site’s real design. With the visual map, you can spot and delete duplicate content, as well as assess your site’s ease of navigation.

DYNO mapper has a content audit tool that pinpoints all issues affecting your content’s search visibility. You can set the content auditing tool to monitor your website weekly, and send notifications on the progress of your content.

Additionally, DYNO mapper helps you crawl various pages on your website, identify your high-ranking pages, as well as monitor the performance of your keywords. The content auditing tool monitors your keyword performance daily.

  1. WooRank

WooRank crawls your website, identifies issues that affect your search visibility, and it then proposes best practices that can help you improve the content on your website. The web crawler can identify discrepancies in your meta description, headings, and backlinks.

A keyword tool on this content analysis tool lets you gauge the performance of your keywords. Also, the keyword tool will help you generate keywords for your next content creation project. If you don’t intend to use your keywords, save them on WooRank for easy access in the future.

As a bonus, WooRank pinpoints the landing pages with more traffic, monitors your site’s uptime. It generates weekly updates about your website and content to let you take the necessary action to fix issues before they escalate.

  1. SEOPTIMER

Have you been finding it hard to rank your content on search engines’ first results? If yes, SEOPTIMER would be an ideal content auditing tool for you. The tool reviews your entire website, and it identifies the issues that hinder your content from ranking top on search engines.

After identifying the issues, SEOPTIMER suggests clear, actionable ways that would help you improve your ranking. For instance, if your content has a low word count, various content auditing tools for 2020 will propose that you increase your page text content to stand a better chance of ranking high.

As an extra, SEOPTIMER has an embeddable tool that collects details of new leads and sends them to your email. Also, the content auditing tool has a keyword generator to let you identify appropriate keywords for your content, and Meta tag generator to let you get captivating snippets for your blog.

  1. My SEO Auditor

Mysiteaditor audits all the content on your website’s page. After the audit, this content auditing tool generates a comprehensive report which pinpoints the issues existing within your marketing content. It takes about 15 seconds to create the report.

In addition to the website auditing tool, MySiteAuditor boasts of an embeddable SEO audit tool that can increase your leads by 10X. When new guests visit your site, the SEO tool will collect their contact information and send it to your email directly.

MySiteAuditor has a conversion tracking system to track your conversion rates, and it supports various CRM integrations to improve your customer relations.3

  1. Site Analyzer

This all-in-one site analyzer comes with all the tools you would need to polish your digital marketing strategy. It diagnoses content on your landing page to identify problems that might be reducing your content’s conversion rates.

After diagnosing your web and content, Site Analyzer generates a priority to-do list that recommends an action plan to fix your issues and start enjoying the benefits of high conversions.

Besides diagnosing content on your landing page, you can use the Site Analyzer to diagnose your website’s design and ease of navigation.

With a library of 7 billion links, Site Analyzer presents you with a rare opportunity to boost your SEO with quality backlinks pointing to authority sites in any niche. Furthermore, you can use the tool to keep an eye on your competitor’s backlinks.

  1. Deep Crawl

Deep Crawl uses cutting edge web crawling technology to diagnose the content on your website and identify issues that could be distressing your SEO efforts. After the diagnosis, you can take appropriate steps to fix the problems. The crawler can manage websites with millions of links.

Using Deep Crawl, you can identify the content which search engine bots use to index your site, uncover content buried too deep for search engines to discover, as well as to detect out of stock products appearing in your content.4

Additionally, this web crawler helps you clean your website by highlighting broken links, identifying duplicate content, and identifying low-value content. Its speed insights help you improve your website’s loading speed.

  1. Web Gnomes

Deep Crawl uses cutting edge web crawling technology to diagnose the content on your website and identify issues that could be distressing your SEO efforts. After the diagnosis, you can take appropriate steps to fix the problems. The crawler can manage websites with millions of links.

Using Deep Crawl, you can identify the content which search engine bots use to index your site, uncover content buried too deep for search engines to discover, as well as to detect out of stock products appearing in your content.4

Additionally, this web crawler helps you clean your website by highlighting broken links, identifying duplicate content, and identifying low-value content. Its speed insights help you improve your website’s loading speed.

Content Analysis Tools Simplify Your Content Strategy

Content auditing is a necessary but complex digital marketing process. However, you can simplify the process with the right content auditing tools.

How can content auditing tools help simplify the process?

Content analysis tools use ground-breaking web crawling technology to identify duplicate content, underperforming content, and broken links in your content.

Furthermore, the tools can audit and give comprehensive reports on your titles, metadata, images, and other variables that impact your SEO and conversions. We evaluated and listed the best content auditing tools to save you from wasting your time and resources using one that might not work. We hope you found a content auditing tool that will simplify your content analysis project.