As digital marketers turn to social media and SEO, it is easy to consider email marketing obsolete. Email marketing is still alive and well, and it presents many opportunities for your business. It also has a better return on investment.
Email can help you build deeper relationships with your customers. Whether you are operating a brick-and-mortar shop or an online business, email marketing can help you keep in touch with your customers and reach out to potential new customers.
Here are the top 5 ways to leverage email marketing in Yorba Linda to attract more customers.
Top 5 Ways to Do Email Marketing in Yorba Linda
- Curate Your Top Posts and Send as a Newsletter
People flock social media to get instant information. Customers do not have time to go through a lot of information.
Why not present the content in a way that customers can quickly scan the content and read specific posts of interest.
Compile your best posts and put them together in an email newsletter.
An email newsletter not only gives the impression of a clean, organized list but also makes it easy for the readers to grasp the information faster.
Create automated email newsletters in advance to send them on a specific date. Send the emails regularly to continually engage with your customers and new leads in Yorba Linda.
- Create Attention-Grabbing Content
Focus on delivering attention-grabbing messages every time you send an email. Attention-grabbing content differs among clients, but keep the headlines and content short. Add stunning images to grab customer attention.
Take a look at fashion magazines. They have mastered the art of creating attention-grabbing content through their images.
Use GIFs, emojis, and videos to draw the readers in. A customer is more likely to click on a link with attractive images and GIFs. There are many DIY tools on the internet for creating GIFs and short videos such as Giphy and Ezgif.com.
Create engaging content to support the visual aspects and force the readers to pay attention to.
- Use Other Channels to Build an Audience
One approach for leveraging email marketing is by sending out email messages to many people. While this approach makes sense, try a more personal approach that will not force customers to put your emails in the spam folder.
Engage with customers on different channels and entice them to sign up for your email marketing.
Share an email marketing link on your social media pages or add a sign-up button. Uses pop-up windows on your website to encourage your readers to sign up for the latest updates.
Email marketing through events – This is a personalized way to get customers to sign up for your email lists. Ask walk-in customers for their email addresses to keep them updated, or leverage business events in Yorba Linda to engage with potential customers.
- Use the Company Email for All Communication
This is a simple aspect of email marketing, but it can affect the success of your email marketing campaign.
Research shows that company-branded emails are more effective as the readers think the emails are from real people.1
This is especially when compared to social media campaigns that might not often be specifically targeted and personalized.
Branded company emails are viewed to be reliable and personalized than emails from a personal account.
This simple trick can significantly increase your email open rate.
- Give Customers Control in Your Email Marketing Strategy
With the rise of social media platforms, customers want a choice in selecting the content. Customers do not want to be bombarded with ads that they have no interest in.
Generate hyper-targeted messages through email. Encourage customers to write to you about the kind of messages they want to receive.2
Create an email preference center, where subscribers can choose the content they want rather than send the same content to all clients.
How to Leverage Email Marketing in Yorba Linda: Summing Up
Email marketing is a proven method for attracting and retaining customers. It is a cost-effective tool that can help you reduce your marketing cost.
When you apply the above strategies, you will create a personalized, scalable, and responsive email marketing campaign that will engage with your current customers and potential leads.
Create attention-grabbing content and take advantage of social media and other channels to build your email subscriber list.
Whether you’re a DIY digital marketer or you work at a local SEO agency, I hope that by reading this article I was able to add some value and expand your understanding of digital marketing.