Marketing through social media apps Instagram, Twitter, and Tik Tok is an effective way to grow your business. Being a business owner during the shutdown are difficult times for us all, but using these social media apps properly can help boost sales and raise awareness. Over the course of my studies as an Advertising student at Dominguez Hills, I’ve learned better ways to understand consumers and the marketing mix. Here is a guide on how to market your business through social media apps Instagram, Twitter, and Tik Tok.

According to Pew Research about the demographics of social media users, found that young adults are more likely than older adults to use social media. Women, African-Americans, and Latinos show high interest in sites like Twitter, Instagram, and Pinterest. The number of users only continues to rise as we become more familiar with digital products. 

This can leave us overwhelmed as some may feel rushed into the social media apps and uploading content. Agency 41 will help you get more lead generation, content marketing, customer engagement, digital advertising, and SEO. Using these social media apps is an excellent way to social network.

Getting Started

For starters, all you need is an email address to create an account for any of these social media apps. For convenience, they can be downloaded onto your phone. Having a profile and creating content is a great way to market your business through social media apps. Once the app is downloaded and account is made you will then need to do some research. It is free to make a basic account, although some offer business accounts (extra features).

Once you have done some research on your marketing mix, it is then pick the ideal channels to reach them. Let’s take a look at the social media apps Instagram, Twitter, and Tik Tok.


is a social media app that allows users to share photos and videos from their lives, add captions, edit filters, tweak settings, and so much more. Instagram live posts are an excellent way to build relationships, trust, raise awareness to your business. 

We all love an interesting story and Instagram allows us to tell those. Creating content and educating your audience is a great way to build up your reputation and gain followers. The more followers, the more likely they can share your posts and spread the word to get new customers.


Is considered one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily. Although Twitter has a 140 character limit, there are some potential benefits of using twitter to achieve your business goals.

As a small business owner it can help generate leads & sales, increase brand awareness, build better customers support, and build a community.

Tik Tok

Is the leading destination for short form mobile video. Their mission is to inspire creativity and bring joy. Marketers are increasingly looking at Tik Tok as the social network continues to grow rapidly. This social media app is a great way to create approachable and fun content. For business owners there are four types of advertisements on the app.


Using an influencer with a high amount of followers can play an important part in growing your business. Understanding your marketing mix will help you better choose potential influencers. Here is more information on choosing the right influencer for your brand.