Technology is fascinating. Today, websites use voice search optimization to deliver personalized content to the public. But how do websites exactly do this? This guide aims to take on a top-down approach to voice search optimization and voice search SEO, by going over a few basics, yet important, facts that might just do the trick in persuading you to finally implement voice search for your website.
Fiction had long forecasted a future where humans converse with various technological devices. While voice technology dates back to 1877, it was not until 1952 when voice search technology became a reality. Bell Laboratories invented ‘Audrey,’ a voice recognition software that could understand numbers, a few vowels, and consonants, as well as 16 English words.
In the 1970s, the United States military funded the innovation DARPA SUR, a research program that aimed at leveraging the capability of voice technology. The research led to the development of Harpy. The voice-enabled software could comprehend 1011 English words.
In the 1980s and 90s, many technological companies stepped out to develop more sophisticated voice search devices. For instance, in 1987, one of the companies developed Julie, a toy that responded to the speech of children.
Three years later (in 1997, Dragon, one of the technology companies that were on the frontline of developing voice technology, released Dragon Dictate, a software that could speak naturally.
Voice technology hit a plateau in the 2000s when superior-tech giants like Google and Apple took over the speech recognition industry. In 2010, Google Labs released Google Voice Search, a search bar that allowed people to search for various pieces of information using voice commands. People accessed the voice assistant using their desktops or mobile phones.
Within 2010-2011, Apple launched Siri. Just like Google Voice Search, a speech recognition engine that answers questions. Into the bargain, voice searchers can use voice commands to look for any piece of information through Siri.
Today, what seemed like a science fiction fad before 1952 has become commonplace. Many people are using it to search for directions, look for an eatery near them, place shopping orders, stream music, play their favorite games, as well as search for intricate information on browsers.
In fact, reliable statistics posted on 99firms.com suggest that voice search is already commonplace. Google reports that it is growing fast, and by the end of 2020, half of the world’s population will be using voice search.
Similar voice search statistics posted on geekflare.com suggests that many voice searchers prefer voice search to type because it is quick and more convenient. They use voice search while involved in their routine chores without interference.
Into the bargain, voice search is gaining excellent traction because Google and other search engines deliver voice generated results more quickly than typing. Already, Google, Amazon, Apple, Android, and Microsoft are at the forefront of improving the capabilities of voice search.
Forward-looking entrepreneurs regard voice search as a viable part of e-commerce. They are already using it to expand the reach of their marketing content, target more customers, as well as improve their customer satisfaction rates.
Whether you are a marketer or entrepreneur who is looking to dive into the voice technology movement, or you’re a growing local SEO company like us, we’ve got your back. We have proposed top voice search SEO ideas that would help you optimize for voice search.
As a bonus, we have highlighted reliable voice search statistics that would help you leverage the full potential of voice search optimization. Read this informative voice search SEO write-up to educate yourself.
Why Should Your Business Implement Voice Search Optimization?
Voice search helps you connect better with your prospects
Because 2 out of 5 consumers use voice search daily, optimizing your content for voice search should be a priority.
Leveraging the power of voice search enables you to serve your audience with the optimized voice content that they searched for. Furthermore, voice search optimization will advance your brand’s customer satisfaction score.
Actually, millions of consumers are shifting from typing to voice search. Thus, if you cannot optimize your site for voice search, your target prospects are likely to abandon you for rivals who have already optimized their website and blogs for voice search.
A 2019 business survey conducted by Search Engine Land reported that a fraction of 75,000 businesses surveyed had optimized their websites for voice search. So, voice search optimization could give you a brink against the many opponents who are yet to adopt new digital marketing trends.
Voice search optimization can improve your overall SEO
Voice search SEO involves making your website more mobile responsive. Furthermore, it requires creating and publishing quality content, as well as optimizing your content for Local SEO. Why? A majority of voice searchers use smartphones, tablets, and other mobile devices to carry out their searches.
With Google’s mobile-first index, an algorithm that ranks mobile-friendly websites on top search engines, voice search optimization would help you rank your optimized voice site of competitors dawdling behind voice search technology.
Furthermore, voice search optimization improves your website’s overall SEO by refining your customer’s experience. Google and other search engines consider enhanced customer satisfaction as a ranking metric.
This implies that Google will always rank it on top of rivals with low customer satisfaction scores. Moreover, search engines will suggest your site among the most relevant search results every time someone submits a search query that matches the content on your blog.
Voice search optimization will improve your website traffic
Content marketing geeks claim that increased website traffic is a crucial aspect of content marketing. It breeds more business leads, and it helps you convert site guests to devoted customers. Your content marketing plan might not yield the expected ROI if your website registers low traffic.
Despite the paybacks, driving enough organic traffic to a website is a real struggle for many entrepreneurs and marketers. If your site has been recording low traffic, SEO optimizing it for voice search could help you.
How can voice search optimization help you drive more website traffic? Voice search SEO optimization will help you attract more traffic from the millions of people who use voice assistants.
Moreover, voice search optimization will help you target mobile users who make the majority of voice searchers. Still, your voice-optimized website will continue attracting those consumers who use typed search.
Voice search optimization yields high conversion rates
Statistics posted on Dialogtech show that each day, the majority of voice searchers use their devices to trace local businesses and or service providers near their residence. Many of the local voice searchers visit the local store they found through voice search.
Therefore, if your business operates locally, you could use voice search optimization to boost your conversion rates. How? Create your Google My Business account to direct the local searchers to your brick and mortar store, or have them call you.
Besides creating a GMB account, you should invest more in Local SEO. Just like the standard search engine optimization, Local SEO will help improve your local rankings, and it will enhance your business’ trustworthiness.
Voice search optimization puts you ahead of the competition
The business landscape has a lot of marketers who use similar marketing tactics to contest against each other. Many of the marketers who use standard content marketing tricks find it hard to outsmart savvy competitors.
As a result, their websites experience less traffic, and they rank poorly on search engines. Would you want to place your brand ahead of the content marketing rivalry? If you are, improving your site for voice search would be an idyllic move.
Voice search optimization employs multiple ranking strategies like accelerating site speed, improving content readability, creating more long-form content, as well as making your site more mobile responsive. Combining these voice search optimization tactics will place you in front of the competition.
Does Voice Search SEO Matter?
Even though voice search SEO looks like an ideal way to improve customer satisfaction, get an edge against competitors who lag behind technology, as well as improve your site ranking, many content marketers are yet to adopt it.
In 2019, Search Engine Land testified that only a fraction of businesses were optimized for voice search. The finding was spawned after an interview with over 75,000 corporations with a known physical location.
Why are businesses reluctant to get voice search ready? Some of them feel like voice search is still a new concept to implement, or it plays a small role in overall search engine optimization. Others sense that voice search SEO optimization is pointlessly puzzling to adopt.
If your digital marketing team falls in either of the categories, the following are reliable voice search statistics that would inspire you to optimize your website for voice search as soon as now. The statistics are adopted from reliable studies conducted by 99firms.com, Google, Statista, Gratner.com, and other trustworthy business creatives.
The world’s mobile phone owners use voice search once a week
In 2019, Statista found out that the integration of Siri and Google Assistant into smartphones led to an upsurge of voice searchers. In line with the survey, a sizable number of smartphone users used voice search at least four times a month.
Correspondingly, the investigation acknowledged that 42% of online users used voice search at least once a month. The online users utilized Amazon Echo, computers, smart speakers, smartphones, and other voice-enabled devices for voice search. 49% of the voice searchers were from the Asia Pacific region.
More than half of the United States’ smartphone owners use voice search
In 2018, voicebot.ai’s business researchers reported that the majority of smartphone users in the United States (nearly half of US’ total population) used voice searches. The same study found out that a small number of the United States population used smart speakers for voice search.
The statistics imply that nearly half of the United States’ total population used voice search assistants. Furthermore, almost 50% of the US voice searchers used Apple’s Siri, the second largest group used Google Assistant, and the third biggest used Amazon’s Alexa. The rest used Microsoft Cortana, Hound, and Bixby.
A majority of the voice searchers used their smartphones to look for “near me” or “nearby” locations. Others used their smartphones to search for directions, as well as to get general information.
Google Assistant is available on 1 billion devices
Google Assistant has grown to be one of the most popular voice assistants in the voice commerce market. In 2019, CNET claimed that Google Assistant was available on over 1 billion android-supported devices like TVs, iPhones, headphones, and watches.
In line with CNET, Google Assistant had penetrated 80 countries, and it supported 30 languages. Google’s developers keep adding new features to the voice assistant as a way to continue fueling its momentum.
Other similar statistics from Techcrunch.com indicate that Amazon Alexa is another favorite voice assistant for voice searchers around the world. In 2017, Amazon disclosed that the Echo Dot voice assistant was among their best-selling product.
In 2016, Microsoft reported that it had over 100 million users using its Cortana voice assistant. These statistics point out that voice search is gaining traction at a relentless pace. It is likely to replace typed searches sooner than you think.
By the end of 2020, half of the world’s population will be using voice searches
Experts from Forbes say that voice search is still on its adjustment phase. It is likely to replace typed search just the way mobile phones replaced home phones, and text messages replaced emails.
In line with the Forbes editorial, by the end of 2020, half of the world’s population will be using voice search assistants to look for critical pieces of information from Google, Bing, and other search engines.
Savvy content marketing experts agree with Forbes’ finding that voice search will soon replace the conventional way of searching for information by typing.
Therefore, voice search SEO optimization would be a necessity for all businesses that rely on digital platforms to keep in touch with their customers, as well as promote their products.
Majority of US citizens with smart speakers use them to carry out their routine activities
An editorial posted on thinkwithgoogle.com claims that intelligent speakers were among the most popular gifts in 2018’s holiday season. Majority of US citizens with smart speakers used smart speakers to carry out their daily routine activities like searching online, shopping, gaming, as well as playing music.
In line with the research, smart speaker owners said that talking with their visual assistant was more convenient than typing. The intelligent speakers allowed them to multitask, and they helped them search and get information quickly.
Smart speakers give consumers a more social association with technology.
65% of consumers who have tried voice search are ready to abandon typed search
Business researchers from GeoMarketing claim that 65% of consumers that have been using voice search are not prepared to use their smart speakers more. In fact, they say that they are willing to abandon typed search for voice search.
Additionally, GeoMarketing claims that 42% of the contented smart speaker users say that the devices play an essential role in their regular lives. The intelligent speakers simplify their daily life, and they generate search results faster than typing.
By 2022 more than half of the total households will have a voice search product
A report released by OC&C Strategy Consultants indicates that by the end of 2020, over half of households will own a smart speaker or any other voice search device. The marketing consultants predict that Amazon Echo’s voice assistant will have a firm footing in the voice search market.
Microsoft Cortana, Google Home, and Apple’s Siri will trail behind since many consumers find Amazon Echo as the most convenient voice assistant. They use it to order groceries from Amazon, control their smart home appliances, stream music, as well as search for essential pieces of information on the web.
Moreover, voice searchers prefer Amazon Echo to other voice assistants since they can use it to make landline phone calls, get new updates, keep an eye on your physical fitness, as well as entertain your kids.
Voice assistants have an almost perfect word accuracy
Google and Apple’s first voice assistants had a tendency to give wrong results since the voice assistants had poor word accuracy. Today’s advancements in voice technology and artificial intelligence have changed the norm.
Reliable statistics posted on 99firms.com state that Google Assistant, Amazon Echo, Apple Siri, Microsoft Cortana, and other voice assistants have a word accuracy that is nearing perfection. The improvement in voice accuracy has won back the hearts of most consumers who were initially pissed off.
Majority of smart speaker users are aged between 18-44 years
A 2019 study conducted by Voicebot.ai revealed that a large number of US millennial consumers use voice assistants to shop. Apart from shopping, the millennial shoppers used voice assistants to access product reviews and other vital pieces of information they needed to make an informed purchasing decision.
Besides, voicebot.ai’s researchers say that a majority of voice assistant users are people aged between 18-44 years. A majority use their smart speakers to make purchases at least once a month.
Many voice searchers use an average of 25 words in their search queries
An analysis carried out by seoClarity.com unearthed that many of the voice-search queries on Google and other search engines voice searches comprised of an average of 25 words. Most search queries had “What,” “How,” and “Best” phrases.
These statistics show that marketers should focus on producing content with informational intent, as well as that which answers common customer concerns.
Moreover, statistics suggest that content marketers should focus on providing content that incorporates long-tail keywords as a way to boost the relevancy of their content.
Majority of people use voice assistants when they are busy
In line with 99firms voice search statistics, the majority of voice assistant users prefer using their smart voice devices when their vision and or hands are occupied.
They use voice assistants when driving, watching over their kids, preparing a meal, or when doing any other household chores. Voice search assistants save them from breaking disrupting their tasks to look for information by typing.
Furthermore, the voice searchers claim that they prefer using their voice assistants since they generate results 30% more quickly than typing on smartphones, and other devices. They also enjoy the element of fun, which comes along with the use of voice assistants.
A large number of voice searchers use their smart voice devices at home
An editorial published by MindMeld.com shows that a large number of voice searchers interact with their conversational devices at home. 36% use the conversational assistants while driving, and 19% use them elsewhere.
For that reason, voice search creatives claim that the demand for home-based smart voice devices like Amazon Echo increases year by year. Why? Savvy consumers use these devices to control other voice-controlled appliances at home.
For instance, they use Google Assistant to control smart home devices, set reminders about essential data, search for online information, monitor your smartphone, and play your favorite tunes.
Voice search will have a market value of $40B
Business experts from itproportal.com claim that voice search is gaining popularity as an ideal method for making purchases. According to the experts, the voice search industry will be valued at $40 billion by 2022.
According to itproportal.com’s experts, voice commerce will register the highest penetration in the United States, and the United Kingdom. In fact, by then, over 60% of consumers in the United States will be using various conversational devices.
Majority of smart speaker owners wouldn’t mind promotional and sales content from top brands
Reliable insights from Google, one of the brain powers behind the advancement of the voice search industry, report that the majority of smart speaker owners wouldn’t mind receiving promotional, discounting, and sales information from their favorite brands.
The smart speaker owners interviewed by Google say that they would like their brands to keep them updated on upcoming events, personalized shopping tips, discounts, and any other useful information.
Tips to Help You Do Voice Search SEO in 2020
While voice search started as a fictional concept, it is here to replace typed search and the overdependence on screens. The technology industry leaders like Google, Microsoft, Amazon, and Apple have invested billions of dollars in making it more convenient for every consumer around the world.
On the other hand, avant-garde capitalists have optimized their websites and content to outsmart competitors who lag behind voice technology. In fact, some say that voice search optimization has helped them improve their customer satisfaction score.
Are you looking to optimize for voice search? If you are, look into the following tips that would spark off your voice search SEO optimization. The following tips will give you better rankings in search engines, and they will increase your organic reach.
- Use a conversational tone to create your content
In line with an article posted on semrush.com, using a conversational tone to develop content is the key to improved voice search rankings. There are constricted odds for robotic content to appear in the top results of Google and other search engines.
What is a conversational tone? Just as its name suggests, a conversational talk helps you create easy to read and understand content for your audience. The tone sounds as if you are talking directly to your prospective reader.
Unlike academic or textbook tones, conversational writing makes your content sound more human, builds an influential connection with readers, and it promotes reader engagement. Your prospect readers will read your conversational content from the overview to the call to action.
How do you write your website content in a conversational tone? A blog posted on copyblogger.com states that writing in a conversational tone shouldn’t be difficult. Any content marketer can do it effortlessly.
Here are ideas to walk you through the procedure:
- Avoid jargon when writing your content
- Refer to your reader as “you”
- Make it sound like a two-way convo
- Limit the use of long sentences
- Use stories to engage your reader’s sensual triggers
- Limit or avoid the use of passive voice
- Ask questions to keep your reader engaged
Savvy voice search content developers say that blogs with a conversational tone match well with voice search queries. Therefore, search engines are likely to rank your content in top search results whenever a voice searcher asks a question related to your content.
On the downsides, your readers can easily misinterpret content created from a conversational tone, and it is prone to criticism.
- Spice up your content with long-tail keywords
Many voice searches use long-tail keywords phrases more often than they use short-tail keyword phrases. Statistics indicate that 20% of voice search results are triggered by an average of 25 long-tail keywords.
Voice searchers prefer long-tail keywords because they deliver more accurate search results than short-tail keywords. Actually, Google prefers content with long-tail keywords than content with short keywords.
Savvy content marketers from WordStream argue that the competition for ranking shorter keywords is fierce. While it channels more organic traffic to your site, it increases your site’s bounce rates. So, you might not achieve your expected ROI if you use it more often.
On the other hand, content with long-tail keywords has a much higher chance of getting ranked, and their use would enhance your conversion rate since they attract the exact prospects you are targeting. Use it if you want to achieve your ROI.
In as much as the use of long-tail keywords looks like an ideal way to optimize your content for voice search engines, finding the suitable keyword phrases for your content creation can be quite stressful.
Do not give up if you encounter such a voice search SEO optimization challenge. Instead, use the following expert-suggested ideas to generate the right long-tail keyword phrases:
- Use Google suggestions or related searches to find appropriate keyword suggestions
- Use free or premium keyword research tools and content marketing tools
- Get keywords phrases from your competitor’s site
- Generate ideas from threads on online communities
- Interview your customers to know the keywords they use in voice search
After generating the right keywords, use them to create informative content. Experts from backlinko.com suggest that you use more keyword variations to create your content. In that way, your voice search optimized content will rank for different search queries.
As a rule of thumb, avoid stuffing the keywords into your content. Such a practice could make your content hard to read, and it can sound too salesy to read it. Search engines profile keyword stuffing as a bad SEO practice.
- Improve your website’s speed
Is your website’s loading speed at par with that of your rivals? If it isn’t, you need to enhance its loading speed if you want the site to rank higher in the search engine’s voice query results. Otherwise, you will keep lagging behind your competitors.
According to moz.com, the Google ranking algorithm considers your website’s page speed as one of the ranking factors. Fast-loading sites rank high than websites that take forever to display content on their pages.
In line with mox.com’s experts, voice optimized content on slow-loading websites ha low conversion rates and higher bounce rates. You cannot realize your probable voice search SEO goals with such a site.
You can gauge your website’s loading speed and work on page speed optimization by using Google’s PageSpeed Insights. This speed analysis tool uses various speed metrics to give you an accurate score of your website’s loading speed.
How do you boost your site’s loading speed?
Optimize images on your webpages
Image size is one of the major causes of slow loading speeds. If your photos are larger than the average size, resize them to a reasonable size. The internet has lots of graphic editing tools that would you accomplish the task without reducing your image’s quality.
Web developers say that your website visitors waste a lot of time waiting for page redirects to load. In return, they bounce back. Therefore, if your site has several redirects, reduce them or even do away with them.
Compress your HTML and CSS files
Reducing the size of your website’s CSS and HTML files is another effective way to speed-up your voice search optimized site. Moz.com’s developers propose that you cold compress files that are higher than 150 bytes.
Search engines store a lot of your site’s information to enhance user experience. This web development strategy saves your visitors from waiting for your site to reload its content when they re-visit your website.
- Make your website more mobile-friendly
If you have been in the content marketing industry for long, we guess that you have witnessed Google update its algorithms several times a year. The algorithm updates help the giant search engine to deliver more accurate results for a query.
In 2019, Google released Google Broad Core, an algorithm that used a site’s mobile-friendliness as a ranking factor. Why? Forward thinkers say that most online consumers use mobile phones to look for information.
Therefore, if you want your voice optimized website to appear on Google’s search results, as well as attract massive traffic from mobile users, then making your mobile site friendly isn’t an option. It is a necessity. The digital industry’s pacesetters say that mobile is the future of search.
How can you identify a mobile responsive site? The procedure is simple. Use Google’s Mobile-Friendly Test. Copy and paste your website’s URL on the search box, and click on the “Test URL” tab to test your site.
If your site isn’t mobile-friendly, act swiftly before you lose your potential clients to rivals with mobile-friendly, optimized websites. But how can you make it more mobile responsive?
- Invest in a responsive web design that responds well to the functionality of mobile phones
- Identify and fix visual design defects on your mobile-friendly website
- Make your texts more readable on smartphones
- Speed up your website’s loading speed
- Test your website. Make sure it loads well on various mobile phones.
- Make use of Google My Business
Google My Business is a tool for your business’ discoverability on Google. It shows your business location, name, map to your physical location, contact information, and operating hours when you prospect customers search you’re your business on Google. It is free.
Furthermore, Google My Business equips you with valuable information that can help you make informed marketing decisions. For instance, it lets you know the location of prospects searching your business, and it allows your customers to post and view reviews about your business.
Therefore, applying for your GMB listing would be a significant step to take if you are just getting started with voice search SEO optimization. It will help local voice searchers to find your business’ physical location, helps you hang-out with your clients, as well as monitor your website traffic.
Moreover, Google My Business will act as an additional communication channel with your customers. Encourage them to share a review every time you have a successful deal with your customers.
How do you Create Google My Business?
- Apply for the account on Google’s official website
- After signing up for an account, click on “Business”
- Key in your brand’s name
- Add your business’ location
- If your company operates in multiple locations, specify the areas you serve
- Provide your contact details
- Verify your business’s account through a postcard, phone, or email
According to statistics posted on webfx.com, the majority of consumers use voice search to find businesses or service providers near their location. Based on these statistics, it is crucial to upgrade your local SEO if you wish to reach out to the thousands of local leads.
How can you improve your site’s Local SEO?
Get many positive reviews
Apart from using their smart speakers to find businesses nearby, many local voice searchers use their smart devices to look for analyses about local companies around them. Therefore, having many positive reviews would be an ideal way to win the hearts of local customers.
Create content with local keyword phrases
When it comes to Local SEO, your content will not only target industry-specific keywords, but it will also target geo-specific keyword phrases. In that way, Google will rank your business higher than those rivals who use content with industry-specific keywords.
Make your site mobile responsive
There is no doubt that many consumers use mobile phones for searches than a desktop. As such, your business could be losing thousands of clients if your website isn’t optimized for mobile phones. Furthermore, Google ranks mobile responsive websites higher than those which aren’t mobile-friendly.
Get quality backlinks from other sites
Getting more incoming links from other websites is another ideal way to improve your local SEO. Why? Google and other major browsers consider backlinks as a ranking factor. If you want more backlinks to your site, focus on creating relevant content and do more guest posting.
Use social media more
While the use of social media doesn’t have a direct association with ranking, using it actively comes with an avalanche of marketing benefits. It serves as an interactive platform to connect with millennial or gen z consumers.
Wise marketers use the responses from customers to generate critical voice search SEO insights.
Into the bargain, you can use social media to improve your content’s reach, create an audience of loyal customers, as well as promote your products. Use it often to maximize your chance of enhancing your voice search SEO game.
- Create content that answers common customer concerns precisely
According to content experts from convinceandconvert.com, many voice searchers use complete questions to get accurate answers from their voice assistants. They converse with their voice assistants just the way they do with fellow human beings.
For that reason, if you want to optimize your website for voice search, put more emphasis on creating content that answers common customer concerns precisely. For instance, you can create a detailed FAQ page that answers every question that your prospects would ask.
If you want to create a killer FAQ page for your voice search SEO optimization plan, categorize your questions thoroughly, write them in an easy to comprehend language, and write the queries from your client’s point of view.
Furthermore, your FAQ should have short precise answers, and they should answer questions fully without redirecting customers to another page. If your FAQ content addresses customer inquiries in the best way, Google will rank your site appropriately.
How do you generate the right questions for your content?
- Get ideas from your competitors’ site
- Use Google’s Auto Suggest feature
- Generate more FAQ ideas from Quora
- Get ideas from what your customers ask you on social media or any other communication platform
- Focus on creating long-form content
In the past, marketers believed that long-form content was a bad idea in the digital sphere. The marketers thought that long-form content leads to high bounce rates since consumers never had the time to read through such content.
Today, the trend has changed. Digital marketers and SEO experts have started investing more on long-form content than short blogs. They have realized that short-form blogs were exaggerated.
In line with a blog posted on Search Engine Land, publishing long-form content regularly positions your brand as the authority in your niche. It can help you generate more referral traffic since many people are likely to share it.
Apart from positioning you as an expert in your niche, publishing quality long-form content comes with many benefits that would help you outsmart rivals who use short-form content to rank for voice search.
A 2012 survey conducted by serpIQ revealed that content on Google’s top 10 results had more than 2000 words. Search Engine Land says that the statistics are conclusive. Long-form blogs rank better than short-form marketing content.
Why do search engines prefer long blogs? Panda Nayak, the brainpower behind Google’s Panda algorithm, claims that many internet users prefer long-form content because they love learning about specific topics comprehensively.
While creating long-form content looks like an excellent deal for your voice search SEO optimization, marketing creatives that there are several aspects you need to observe if you want your dreams to turn into a reality.
- Use enough long-tail keywords and common search queries to create your content
- Some topics don’t require long-form style content. Therefore, don’t abandon short blogs
- Emphasize on quality rather than quantity
- Make it easy to read
- Don’t shy off from using listicles
- Strive to increase your Domain Authority
SEOpressor’s business experts say that there are hundreds of metrics that search engines use to rank websites for voice search. One of those aspects that you should pay attention to is your website’s domain authority. Sites with a higher domain authority tend to rank above those with weak domain authority.
Despite the benefits, many average digital marketers don’t know what it is. Others don’t understand how best they could enhance a website’s domain authority. Do you fall in either of the categories? If yes, we would love to enlighten you.
According to moz.com, domain authority refers to a website’s ranking strength. In simple terms domain, “authority” is equivalent to your business’ ability to rank on top of your rival’s sites. Moz uses the quality of your content, and quantity of quality inbound links to gauge your domain authority. Moz developed the tool.
So how do you improve your domain authority?
Create more linkable content
Creating more linkable content is a sure way of improving your website’s domain authority. The trick will help you get many high-quality inbound links from other websites. Publish the linkable content regularly to increase your chances of getting more inbound links.
Focus on internal links when creating content
Many content creators tend to overlook the importance of linking their content to other websites. While the content developers think that internal links matter less, forward-thinking marketers say that internal links matter as much as external links.
External links help your website’s visitors find more information while still on your site.
Eliminate spammy links from your content
Spammy links can hurt your domain authority seriously. Therefore, it is imperative to check your content on your website regularly, identify, and eliminate spammy inbound and outbound links that can potentially harm your authority.
Work on your on-page SEO
Putting extra effort on your on-page SEO is another excellent way to boost your domain authority. It increases your website’s traffic, improves your content’s conversion rates, and it increases your page’s speed.
- Test your website for voice search
The Search Engine Journal claims that testing your website for voice search is a mandatory task.
It helps you gauge if your voice search SEO optimization plan is headed in the right direction, as well as identify and solve inconsistencies that could be keeping you lagging.
It also helps you know if your website is ready for search engines.
So, how do you know if your website is voice search ready?
Test it using different conversational devices
After you have completed doing voice search SEO optimization, test it with varying services of voice to see if your search engine optimization efforts are paying off. You can check it using various smartphones, Alexa, Google assistant, and any other smart speaker.
Evaluate your indexing on Google
Using voice-enabled speakers or the various voice assistants from tech companies, search for common questions in your voice optimized content. The search will help you know if your ranking has increased or it has declined.
Final Thoughts on Voice Search Optimization and Voice Search SEO
Gone is the century when people thought that voice search was fiction. Today, voice search has become a reality. Many consumers are using it to look for information online, stream music, order items, make landline calls, as well as search for local businesses nearby.
So to simply avoid optimizing for voice search, is to make a big content marketing mistake.
Giant companies like Google, Microsoft, Apple, and Amazon have spent billions to manufacture voice sophisticated voice assistants with a reasonable word accuracy voice search more convenient.
On that account, Voice search SEO optimization is a necessity if you want to outsmart competitors, get more traffic from voice searches, as well as rank high on Google and other voice search engines.
Are you looking to make your site voice search responsive? If yes, it is simple. Focus on publishing quality long-form content with long-tail keywords, use a conversational tone in your content, and create FAQ content that answers common customer concerns.
Additionally, you should make your site more mobile-friendly, improve your website’s loading speed, create Google My Business Account, and invest more in local SEO. After optimizing your site for voice search, test it to see if your efforts have worked.